PRODUCTS WHERE YOU SELL
Today, Toyota has nine plants in Europe that produce about 800,000 vehicles each year
Fifty years ago, with the opening of a small vehicle assembly plant in Portugal, in collaboration with local company Salvador Caetano, Toyota laid the foundations of its success story. It was the first production site, known as the Ovar factory.
To date, over half a century, Toyota has invested more than € 10 billion in its production facilities across Europe, ensuring a significant presence across the continent. In line with its “produce where you sell” business philosophy, Toyota opened engine and vehicle factories in the UK in the early 1990s, then expanding to France, Turkey, the Czech Republic, Poland and Russia, with a total of nine plants. Complete production in Europe has reached more than 13 million vehicles, directly employing 22,000 workers, and providing jobs worth over six billion euros for a network of more than 400 European suppliers. At the same time, Toyota has always sought to demonstrate social responsibility as an employer, working closely with the local communities in which it operates.
All of Toyota’s best-selling models in Europe – the Aygo, Yaris, Corolla, C-HR and RAV4 – are made in Europe. Further boosted by the recent introduction of the Yaris Cross model, total annual production has grown to around 800,000 vehicles. Coming down from the line of the first Auris Hybrid models in TMUK plants in 2010, Toyota became one of the first manufacturers of electrified vehicles in Europe. Today, as much as 59% of the total sales of Toyota and Lexus in Europe are hybrid electric vehicles, most of which are manufactured in Europe.
50 YEARS OF PRODUCTION HISTORY IN EUROPE
1963 The first European distributor in Denmark
1971 Start of Toyota’s European production in collaboration with Salvador Caetano in Portugal
1992 Toyota Motor Manufacturing UK begins production of engines and vehicles
1999 Yaris named European Car of the Year
2000 The European Center for Design Development is established
2001 Production begins at Toyota Motor Manufacturing France
2002 Toyota Motor Manufacturing Poland begins production of gearboxes
Toyota Motor Manufacturing Turkey begins production of the Corolla
2005 TMC and PSA joint venture in TPCA in the Czech Republic, the second plant in Poland starts engine production
2007 Production begins at Toyota Motor Manufacturing Russia
2010 TMUK begins production of the Auris Hybrid: the first fully hybrid car in Europe
2011 Toyota expands its research and development activities at the new center
In 2016, Toyota’s total production in Europe reached 10 million
2021 TPCA in the Czech Republic becomes wholly owned by TME, as TMMCZ, the fourth generation Yaris named “Car of the Year” in Europe
Source: Auto magazin by www.magazinauto.com.
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