Toyota Hilux won the award for Best Pick-Up

Toyota Hilux was declared the winner of the 6th International Pick-up Selection (International Pick-up Award – IPUA) 2022/2023. years. The presentation of this prestigious award in the competition of medium-sized pick-up vehicles was done during the exhibition Solutrans 2021, in the French city of Lyon.

The multi-award winning Hilux received this latest award from the International Jury of the Year expert jury not only for its new, powerful and sleek powertrain, precise handling and, of course, legendary qualities of quality, durability and reliability (Quality, Durability, Reliability – QDR). but also because of its growing attractiveness in the growing world market of vehicles that provide the possibility of dual use – for leisure and business needs.

The first generation Toyota Hilux was introduced on March 21, 1968 in Japan, and a year later the model arrived on the European market. Since then, the Hilux pickup has become one of the most successful models in the Toyota range.

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Renowned for its quality, durability and reliability, the unstoppable Hilux has proven its invincibility countless times, conquering the North Pole, Icelandic volcanoes and Antarctica, and also found itself on the winning podium of the Dakar Rally.

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Today, the Hilux is manufactured in six different countries and sold in 180 countries and regions around the world. With a total of more than 18 million vehicles sold, that makes it the favorite pick-up in the world.

In addition to the title the Hilux has won, the award will strengthen Toyota’s determination and efforts to develop its light commercial vehicle (LCV) offering in Europe. This is confirmed by Toyota’s recent expansion of the LCV model and entry into a new segment, with the PROACE CITY model, then a new era of commercial vehicles led by PROACE ELECTRIC and PROACE CITY ELECTRIC versions, as well as the revamped Hilux, which comes with a boosted 2.8-liter engine. improved performance on and off the road.

With all of these impressive products, Toyota aims to reach 5% of LCV’s market share by 2023.

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Source: Auto magazin by www.magazinauto.com.

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