With a total sales of 993,113 vehicles, in the period from January to December 2020, which is a decrease of only nine percent, TME showed flexibility in the market which had a decrease of 20 percent compared to the previous year
Toyota Motor Europe (TME) announced the results of vehicle sales for 2020, which reached a total of 993,113 Toyota and Lexus vehicles, a decrease of nine percent over the previous year, but significantly better than the overall automotive market that had a 20 percent drop during a pandemic. Last year, TME’s market share increased by 0.7 percentage points, reaching 6.0%, setting the company its sales record in Europe. Continued high demand for Toyota’s low-CO hybrid range had a crucial impact on successful results2, which made Toyota cars the third best-selling passenger car brand in Europe. Sales of TME hybrid models are lower by only six percent compared to the previous year, while of the 529,054 hybrid vehicles sold, their average share in the European market is now a total of 53%, and in the Western European market 65%.
After a spring lock across Europe, TME saw a revival in sales between July and December 2020, up 11 percent from the same period last year. This was achieved thanks to the demand for key Toyota C-segment models and SUVs, as well as the start of sales of the new Yaris, which in November 2020 became the second best-selling car in Europe. TME launched a total of nine new Toyota and Lexus models in 2020, including the RAV 4 Plug-in Hybrid, PROACE EV, the new Mirai FCEV and the Lexus UX EV.
Brands and results by model
Toyota During 2020, it recorded the highest percentage growth in the passenger car market, and the smallest decline in sales. In total, 922,299 vehicles were sold in the previous year, which increased the market share by 0.6 percent, to 5.7%, with a decrease in the volume of placements by only eight percent compared to the year before, as well as a market distribution of hybrid sales of 53 percent in Europe. Toyota’s best-selling models are the Corolla, Yaris, and RAV4, which collectively account for 58 percent of total sales, and with an even larger share of the hybrid market, at 65 percent.
Lexus sold 70,814 vehicles last year, reaching its record in the premium car market with a share of 2.3 percent, or for the first time a three percent share with individual customers, while total sales decreased by 19% compared to the previous year. In addition to introducing the new UX 300e electric model, Lexus also introduced the new LC 500 Convertible in 2020, as well as the LS with minor modifications. The largest part of Lexus sales is still made up of models from its SUV range – RX, NX, UX and GX, with total sales of 57,833 vehicles, which makes up 81 percent of the total sales.
Toyota Motor Europe – the most important data for the period I-XII 2020:
- Total sales: 993,113 (-9% compared to the previous year)
- Market share: 6.0% (+0.7 compared to the previous year)
- Total sales of hybrid vehicles: 529,054 (-6% compared to the previous year)
- Hybrid vehicle placement: Western Europe: 65% – Eastern Europe *: 22% – Total: 53%
Toyota – the most important data for the period I-XII 2020:
- Total Toyota sales: 922,299 (-8% compared to the previous year)
- Bestsellers: Corolla (193,785); Yaris (193,050); RAV4 (147,137)
- Best-selling hybrid models: Corolla Hybrid (148,820); Toyota C-HR Hybrid (108,939); Yaris Hybrid (107,623)
- Total sales of hybrid models: 484,828 (-4%)
- Hybrid vehicle placement: Western Europe: 63% – Eastern Europe *: 24% – Total: 53%
Lexus – the most important data for the period I-XII 2020:
- Total Lexus sales: 70,814 (-19% over the previous year)
- Bestsellers: NX (18,650); RX (17,819); UX (16,850)
- Best-selling hybrid models: UX Hybrid (15,751); NX Hybrid (12,754); RX Hybrid (5476)
- Total sales of hybrid models: 44,687 (-23% compared to the previous year)
Hybrid Vehicle Ranking: Western Europe: 98% – Eastern Europe *: 6% – Total: 63%
Source: Auto magazin by www.magazinauto.com.
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