Torres, 7th generation Grandeur… Retro wind in the car

A retro wind is blowing in the automobile industry as well. Retro-style designs are popular among imported cars as well as Ssangyong Torres and Hyundai 7th-generation Grandeur continuing the flow of popular domestic cars in the past.

According to industry sources on the 14th, the new car Torres, a reinterpretation of Ssangyong Motor’s hit Musso in the past, has been well received by exceeding 60,000 pre-orders within two months of its release.

The Torres’ popularity is attributed to its reasonable price and the symbolism of the revival of Ssangyong Motor, but it is evaluated that the thick line design reminiscent of the Musso of the past also plays a role.

Ssangyong Motor is also planning to introduce the ‘KR10’ project, which succeeded the popular model ‘Korando’ in the past, during next year.

Kang Lee, head of design at Ssangyong Motor, who led the creation of Torres, said, “The road ahead of Ssangyong is to create orthodox sports utility vehicles (SUVs) such as the Korando and Musso with future-oriented designs.”

The 7th-generation Grandeur model, scheduled to be released in November of this year, is also attracting attention as it is known to have a so-called ‘1st-generation Gak Grandeur’ shape. The first-generation Grandeur is characterized by a 90-degree angled skeleton, which is characterized by grandeur and dignified design.

The first-generation Grandeur was launched in 1986 and established itself as a top-class passenger car in Korea with an unconventional design and high price at the time.

The first electric vehicle ‘IONIQ 5’ released by Hyundai Motor Company last year is also a model that reinterprets Hyundai’s compact car Pony of the past.

Hyundai Motor Company applied for a trademark for Galloper last August, and it is said that this is to design the Santa Fe full-change model to be released next year in a Galloper style. The Galloper is Hyundai’s first SUV model and is famous for its masculine off-road vehicles.

Retro craze can be easily found in imported car models.

Ford Korea introduced the new Ford Bronco SUV in Korea in March of this year. This model succeeds the first-generation Ford Bronco, launched in 1966 and discontinued in 1996.

Land Rover also introduced the second-generation New Defender, which succeeded the first-generation Defender released in 1948, in Korea in 2020.

Some analysts say that as there is a limit to how new car designs can come out, there are cars that reinterpret the designs of popular models in the past.

Lee Hang-koo, a research fellow at the Korea Automobile Research Institute, said, “Cars that inherit old designs are gaining popularity not only in Korea but also in the United States. As a result, retro-style cars are coming back.”


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