The British fashion chain TOPSHOP has announced one of the largest collaborations in history, which is expected in autumn 2015! Recently, it has become a big trend that the chains are increasingly trying to work with world-famous designers, athletes and actors such as H&M, which invited designer Alexander Wang to help, Lindex again fashion icon designer Jean Paul Gaultier, Calzedonia now cooperates with Julia Roberts.
TOPSHOP bet on a great creator from the world of music! On her own Queen R’n’B Beyoncé, most likely she is the most famous customer of the British chain Topshop. Maybe that’s why Beyoncé decided to combine pleasant with useful and nodded to cooperate with the TOPSHOP chain. It is already being said that it will be one of the most promising projects. In addition to the singer Beyoncé, a special team of designers will also take part in the project, which will take care of the selection of the best materials and take care of perfectly fitting cuts. This team will also take care of ensuring maximum comfort for the VIP icon!
This is not the first time that the queen of the pop scene Beyoncé has decided to invade the world of the fashion industry. Already in 2004, together with her mother, she founded the House of Deréon brand. She even reminded us last summer in several ads by the Swedish chain H&M.
Now, however, the 17-year-old Grammy Award winner is starting a whole new phase of her fashion operation and will create a joint brand of functional and sportswear, it is not just a classic collaboration to which we have become accustomed in recent months.
The new brand, not yet named, will be on the market launched in autumn 2015, it will consist of clothing, footwear and accessories for dance, fitness but also other sports. It will be available in stone shops and also online on the Internet.
What did the queen of the pop scene Beyoncé say about it: “I can’t think of a better partner, I have always adored Topshop, especially for their reputation and innovative thinking. Working with the development team to create, produce and technology is really exciting, I’m really looking forward to all the possible directions of cooperation that this partnership has created. “ said Beyoncé.
Be it autumn 2015!
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Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
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