The brand of natural and certified organic cosmetics Corine de Farme brings together several strengths: both popular and cutting-edge, it is committed to providing care that respects consumers and the planet at affordable prices. In order to learn more about this family business known to the general public as a benchmark brand, we spoke with Marie-Capucine d’Epenoux, Brands Director of Laboratoires Sarbec.
1 / Can you tell us about your green commitment? How does it translate?
Corine de Farme is a brand of natural and organic cosmetics dedicated to sensitive skin. At the heart of our concerns: our commitment to our consumers to offer them the best quality. One of our strong commitments is to limit our impact on the environment. We are committed to improving ourselves every day because we believe in sustainable development and the need to do our job while preserving the beauty of our planet. In 2021, we are going even further in respecting nature: 100% of our packs are moving towards eco-designed packs. From now on, our wipes are made of 100% natural and biodegradable fibers, our bottles are made of 100% natural and recyclable plastic, produced at home, in our workshop, thus avoiding the transport of empty bottles and therefore reducing our carbon footprint. Finally, we are developing a range of solid cosmetics to meet the needs of consumers committed to the zero plastic waste approach.
2 / What are the values carried by the brand?
At Corine de Farme, our mission is to enable all women to take care of themselves and their families with products you can trust. Our treatments, of natural or organic origin, are aimed at all skin types, even the most sensitive. We exclude controversial ingredients from our formulas and our formulas are developed under pharmaceutical control and dermatologically tested. Entirely, made in France with love, our treatments are developed and produced in the continuity of our family tradition. And because the guarantees of naturalness and quality must be accessible to as many people as possible, our products can be found at fair prices in supermarkets. Finally, day after day, we strive to solidify our ecological commitment by developing products and packaging that are ever more respectful of the planet.
3 / You now market a solid shampoo, what are the advantages of such a product? Is it really effective?
Solid shampoo sometimes suffers from a somewhat old-fashioned or ineffective image … yet it is a product with multiple benefits that deserves to be known!
Solid shampoos are made from a soap-free, sulfate-free, pH-neutral washing base, so they are much more respectful of the scalp. By using this type of products, the hydrolipidic film of the scalp is preserved. However, their use can sometimes be disturbing and unpleasant due to their texture.At Corine de Farme, to create this effective washing base, we use a mild surfactant, derived from plants: Sodium Cocoyl Isethionate (SCI) which offers a perfect texture and foaming. As its name suggests, it is made from coconut oil and creates a foam just as thick and creamy as a shampoo in a bottle without weighing down the hair! Easy to use, very concentrated due to its unique shape, the solid shampoo avoids excess plastic, and ensures many washes. To nourish the hair in depth, we have added active ingredients such as organic coconut oil and vegetable oils with moisturizing power to its formula. Finally, we have decided to remove sulfates from our formulas. The advantage of using a solid shampoo without sulfates is that the hair will stay clean longer. Why? Because sulfates attack the scalp, which produces more sebum to defend itself. By removing sulfates and after a short transition period (2-3 weeks), the scalp will be healthier and you will be able to space out the shampoos. Of course, each formula is tested in an independent laboratory to validate its effectiveness before being put on the market. So why not give it a try?
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