Took an example from Sberbank? Home Credit Bank is preparing to rebrand and create an ecosystem

In January 2020, Home Credit Bank filed applications for registration of the Home Bank trademark and its English version of Home Bank, found out. Apparently, the bank is preparing for rebranding and intends to shorten its name.

Took an example from Sberbank? Home Credit Bank is preparing to rebrand and create an ecosystem

This move is similar to the decision made by Sberbank, which became Sberbank in September last year and introduced many services and products for its ecosystem.

It can be assumed that by removing the word “credit” from the name, the bank intends to become more universal for clients. The same trend is confirmed by the organization’s applications for registration of trademarks for a number of services of its future own ecosystem.

Thus, Home Credit Bank is preparing to offer a television solution “HoumTV », software “HoumGou » and “HomeDrive », a financial product for childrenHoumKids ».

In addition, the bank plans to develop products in the field leasing, insurance, investment, travel and brokerage… Finally, the lending institution has applied for trademark registration HomeShop and «HomeMarket», which could potentially become a new online trading platform or the development of the sale of goods in installments, which is already being offered on the bank’s website.

In total, at the end of 2020, the bank submitted 42 applications for the registration of various trademarks.

Among the registered trademarks there is also a mark “Cotopes”… The applicant for it is a legal entity of the insurance organization Bank Home Credit Insurance. sent a request to the bank’s press service on the issue of registered trademarks. At the time of this writing, the credit institution did not respond to it.

Home Credit Bank is a subsidiary of the Czech credit institution of the same name. In Russia, it was registered by the Central Bank in 1992.

Bank by assets takes the sixth place among foreign banks operating in Russia – after Rosbank, Raiffeisenbank, UniCredit Bank and some others. Home Credit ranks 34th in the total number of Russian credit institutions for the same indicator.

Photo: “Yandex.Maps”

Source: Rusbase by

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