Tokopedia’s Hyperlocal Initiative Claims to Increase Year-End Transactions


Suara.com – The hyperlocal initiative carried out by Tokopedia is considered successful in increasing transactions at the end of the year, especially in western Indonesia.

The hyperlocal initiative is tailored to the needs of each region and aims to bring buyers closer to the nearest seller so that people can shop more efficiently, and provide MSMEs with the same opportunity throughout Indonesia to grow.

“We recorded an almost 1.5-fold increase in transactions, especially in the western part of Indonesia, towards the end of 2021 compared to the same period in the previous year,” said External Communications Senior Lead for Tokopedia, Ekhel Chandra Wijaya in a statement, Monday.

Specifically in the western part of Indonesia, there are four categories with the best-selling sales at the end of 2021. The four categories are the Household, Health and Personal Care, Food and Beverage, and Electronics categories. In addition to transactions, towards the end of the year the number of sellers at Tokopedia also increased.

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Tokopedia recorded a nearly 1.5-fold increase in the number of sellers, especially in the western part of Indonesia, towards the end of 2021 compared to the same period in the previous year.

Some sellers even make e-commerce made by the nation’s children the main route to peddle their products. For example, SMEs from Surabaya who sell a variety of cow leather craft products, namely Verne Indonesia.

“Currently, Tokopedia is the main channel for our sales. Every month we can serve 50 to 60 orders, and we recorded an increase in the number of transactions almost 2 times compared to last year, “said Verne Indonesia Manager Marsetio Hariadi.

Tokopedia also promised to continue to maintain its commitment to support MSMEs to go digital. In addition, they are committed to continuing to provide innovations that make users more comfortable using their services.

“We will continue to strive to collaborate with strategic partners to create the best innovations,” concluded Ekhel.

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Source: Suara.com by www.suara.com.

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