Together on the long road: Romanians and the taste of Salatini

When we think of the tastes we love from childhood, the list can not miss the sticks, pretzels, pickles. Salatini bags walked from hand to hand among games and toys, and their walk among friends continues today, as adults.

The history of the Salatini brand was one of the important points in the promotional brief received by Mercury360 since the pitch stage. But tasty stories need more than a promo, so the campaign turned into an image, supported by a promotional mechanism: The taste that accompanies you on your way.

“We gladly accepted Salatini’s challenge to develop a promotional campaign, this type of project being in the DNA of our agency. We were even happier when we discovered an open client, who put on the table the data we needed to come up with the right solution for the needs of the brand and the business, especially since this solution was to we are developing an image campaign, the promotional mechanism being just an additional element. ”, Mihaela Bourceanu, Client Service & Strategy Director.

The campaign celebrates trip started by Salatini in 1998 with Romanians. Over time, Salatini has expanded its range of products to keep up with the increasingly dynamic lifestyle of the public, but has kept the essence: simple and good taste, suitable for taking anywhere and sharing.

“Because Salatini is an authentic Romanian brand, with a tradition of over two decades, we want to convey to consumers this feeling of familiarity, and the agency’s approach harmonized very well with our intention. We thus have a spot that differentiates us in the snacks category by the original way in which it tells the story of the brand and the emotion it transmits. ”, Adina Ghițuică, Brand Manager.

TV spot follows the time and space journey of two friends and the joys they bring together. From childhood car games to open-air adventures from adulthood. Along the way, Salatini has been accompanying them with the same taste for over 20 years.

From a campaign with Romanian spirit and notes of nostalgia could not miss the association with other Romanian brands with past and future. Together with Salatini, the prizes offered in the promotion – a car Dacia and bicycles You hit, support the evolution of Romanians on their own path, whatever that may be.

The Mercury360 team:
Mihaela Bourceanu – Client Service Director & Strategy Director
Virginia Zeca – Senior Account Manager
Liviu Turcanu – Creative Director
Camelia Grad – Group Creative Director
Roxana Paduraru – Art Director

Salatini team:
Adina Ghituica – Brand Manager
Denisa Pitigoi – Marketing Assistant
The D-Studio team:
Ducu Ion – Manufacturer
UPM – Marius Ranete
Alexandra Radu – Production Coordinator:
Germain Kanda – Director
Isabela Tent – 1st AD
Sabina Kanda – Scenografie
Cosmin Fericeanu – DoP
Sorin Savu – Props
Florin Ilinca – Focus Puller
Neil Coltofeanu – D.I.T
Dan Lita – Gaffer
Sandra Matache – Costume Designer
Flavia Florea – Make-up & hair
Marian Georgian Vasile – Set PA

Source: IQads by

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