Today, Ralf Jordan joins as Lenovo’s new Vice President, EMEA Channel

Ralf Jordan will be part of the management team for Europe, Middle East and Africa (EMEA) and will report directly to Francois Bornibus – SVP and EMEA President.

This coincides with Fiona O’Brien transitioning to her new global role as VP Sales Transformation & Enablement for International Markets.

Ralf Jordan comes to Lenovo with invaluable experience and deep industry knowledge, particularly in relation to developing Lenovo’s channel strategy.

Ralf Jordan himself says about his new position: “I am happy to return to Lenovo as VP, EMEA Channel. Over the last 10 years I have followed Lenovos impressive growth, transformation and success in the market and I will do my part to lift our EMEA business to new heights. I see unique opportunities to leverage Lenovo’s strengths and successes and to further expand its strong market position through an even more integrated channel approach. It feels a bit like returning to my ‘first love’.”

Ralf Jordan

Ralf Jordan began his career in 1992 at IBM as a systems engineer and comes to Lenovo with 10 years of experience from Dell, most recently as head of distribution GTM for EMEA Dell Technologies. However, Ralf Jordan is no stranger to Lenovo, as prior to his time at Dell he worked for Lenovo as Vice President of Emerging Markets EMEA, covering Central and Eastern Europe, Turkey, the Middle East and Africa.

Based in Düsseldorf, Ralf Jordan will focus on expanding Lenovo’s EMEA business and drive Lenovo’s 360 focus, which will create even greater connections across the tech company’s Intelligent Devices Group (IDG), Infrastructure Solutions Group (ISG) and Solutions & Services Group (SSG).

Source: IT-Kanalen by

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