Tissot takes the place of naming sponsor of MotoGP in Portugal – Meios & Publicidade

By Pedro Durães on April 12, 2022

The Portuguese MotoGP event, the fifth on the motorcycling world championship calendar, will this year assume the name of the Grand Prix Tissot de Portugal. The watch brand, which globally holds the title of Official Timekeeper of Moto GP, succeeds the betting platform 888 and Meo, which took over the naming of the competition in the last two years, after the competition’s return to Portugal.

“We are very proud to see Tissot assume the main sponsorship in Portugal, at what is one of the most spectacular tracks on the calendar. As the Official Timekeeper of MotoGP, Tissot is a vital part of the sport and our collaboration spans two decades. We are delighted to continue to build a successful partnership and to see Tissot as the naming sponsor of the Portuguese Grand Prix this year”, says Marc Saurina, senior director of global commercial partnerships at Dorna Sports, in a statement issued by the entity that oversees the championship. of MotoGP.

The Tissot de Portugal Grand Prix, which this year will be the fifth stage of the season, will take place at the Autódromo Internacional do Algarve, between the 22nd and 24th of April. Last year’s edition will have generated, according to data from Marktest, a media return in the order of 6.6 million euros in national media, totaling almost 1,600 news about the event, with “online media having a greater volume of news but television prominently led the media return”.

Source: Meios & Publicidade by www.meiosepublicidade.pt.

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