“Tinkoff” will refuse a surname — the bank announced rebranding


Tinkoff said that it had “long outgrown” the original meaning of the name brand and announced that it would be replaced this year. A few days ago, the founder of the bank, Oleg Tinkov, criticized the very fact of a military operation in Ukraine.

“Tinkoff” will refuse a surname — the bank announced rebranding

On plans for the rebranding of Tinkoff told in your Telegram channel.

The bank intends to abandon the use of the old “personalized” brand, because it has “long outgrown its original meaning.”

“We are making a decision to leave the Tinkoff brand for history and continue to develop the best financial products and services on the Russian market under a new bright brand,” Tinkoff said.

The bank specified that they would carry out rebranding in the current year – 2022.

Tinkoff emphasized that they had been preparing for rebranding for a long time, but “recent events” made the decision more relevant. A few days ago, the founder of Tinkoff, Oleg Tinkov, spoke sharply about the military operation in Ukraine and criticized the very fact of this operation. Tinkoff wished its founder Oleg Tinkov good luck and a speedy recovery.

Cover photo: nedit

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Source: RB.RU by rb.ru.

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