“Tinkoff” will refuse a surname — the bank announced rebranding

Tinkoff said that it had “long outgrown” the original meaning of the name brand and announced that it would be replaced this year. A few days ago, the founder of the bank, Oleg Tinkov, criticized the very fact of a military operation in Ukraine.

“Tinkoff” will refuse a surname — the bank announced rebranding

On plans for the rebranding of Tinkoff told in your Telegram channel.

The bank intends to abandon the use of the old “personalized” brand, because it has “long outgrown its original meaning.”

“We are making a decision to leave the Tinkoff brand for history and continue to develop the best financial products and services on the Russian market under a new bright brand,” Tinkoff said.

The bank specified that they would carry out rebranding in the current year – 2022.

Tinkoff emphasized that they had been preparing for rebranding for a long time, but “recent events” made the decision more relevant. A few days ago, the founder of Tinkoff, Oleg Tinkov, spoke sharply about the military operation in Ukraine and criticized the very fact of this operation. Tinkoff wished its founder Oleg Tinkov good luck and a speedy recovery.

Cover photo: nedit

Subscribe to our Telegram channelto keep up to date with the latest news and events!

Source: RB.RU by rb.ru.

*The article has been translated based on the content of RB.RU by rb.ru. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!