The last quarter of 2020 was the richest for Apple in the past few years. The hardware innovations that were prepared in Cupertino turned out to be so iconic that it was impossible not to devote a separate event to each of them. All events were not broadcast live, but in recording, but this did not stop Apple from informing fans and journalists about the planned events in advance. However, the announcement, which was prepared in Cupertino for today, became known only a few hours ago.
Apple has a big announcement scheduled for today, January 13th. This was announced by the CEO of the company Tim Cook in an interview with the journalists of the American channel CBS. He did not elaborate on what exactly they plan to announce in Cupertino, but specified that the announcement will take place in the morning PST. Considering the difference in time zones, for us it will already be evening. Therefore, we have time to speculate on what exactly Apple is going to announce and why Tim Cook told about it almost before the announcement itself.
What Apple Announces January 13
Obviously, this is not a new product. Many IT journalists and industry analysts agree on this. Still, usually Apple prepares for the release in advance, and therefore announces plans to hold an event at least a week in advance, so that everyone can get ready. Of course, from time to time the company simply announces new items outside the presentation, limiting itself to a press release. But in this case, no one from the leadership makes any preliminary hints, and there is nothing special to release now. So, the point is definitely something else.
Here are the most popular versions of what Apple will announce today:
- Introducing new security requirements to iOS
- Turning Apple Store into COVID-19 Vaccination Centers
- Introduction of new measures to track COVID-19 patients
- App Store changes after Trump supporters take over the Capitol
- Organization of collection of signatures for the introduction of a new law
- Tim Cook will step down as CEO, giving it up to someone else
Apple and US politics
Most likely, the new announcement has something to do with politics. In any case, Cook himself hinted at this, who during the interview talked a lot about the capture of the US Capitol by supporters of Donald Trump, who was not elected for a new presidential term.
To be honest, it’s hard to say what kind of initiative was planned in Cupertino. In the end, it would be strange to introduce new rules for publishing applications in the App Store due to the takeover of the Capitol, as well as to re-announce the tightening of user tracking rules, especially since this was already mentioned earlier. But, on the other hand, Apple, not being a government agency, does not have the right to introduce bills, but can only create a petition that is unlikely to change anything in the short term. Therefore, it is difficult to speak about something unambiguously. Let’s just see.
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