TikTok’s AR effects tool is now available to everyone

Short video service TikTok has announced that the augmented reality effects tool is now available to all content creators and developers. Since last fall, this innovation has been tested with a limited number of platform users.

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We are talking about a tool called Effect House. With it, content authors can create their own AR effects, and regular users of the platform can use them in their videos. The new feature is reportedly open to “all authors, designers and developers from around the world”. In addition to this, the platform will have educational materials that will help you master the function of creating AR effects.

The TikTok post notes that AR effects will allow content creators to express themselves more, entertain audiences, and share stories through a wide range of immersive formats. It is noted that users cannot create effects that may be associated with a violation of the rules of the platform.

According to TikTok, various effects are very popular among content creators. More than 1.5 billion videos using effects on the platform have a total of over 600 billion views. Note that the new TikTok feature is an analogue of what has been available to users of other services for quite a long time. For example, Snapchat and Instagram users* can use AR effects in the process of recording short videos.

* It is included in the list of public associations and religious organizations in respect of which the court has made a final decision to liquidate or ban activities on the grounds provided for by Federal Law No. 114-FZ of July 25, 2002 “On countering extremist activity”.

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