TikTok, one of the most intrusive mobile applications in existence, has tried unsuccessfully to circumvent the anti-monitoring mechanisms introduced by Apple since iOS version 14.5.
Surprisingly bulky for an update distributed in the middle of the annual cycle of iOS revisions, iOS 14.5 introduced a new technology to block abusive monitoring practices, catching offside many application developers and advertising providers.
Called App Tracking Transparency, the new set of technologies raises a very effective barrier against the abusive collection of information, leaving users to decide per application whether or not to monitor activity during web browsing sessions and daily mobile phone use. Predictably, up to 96% of users choose to block the collection of information by installed applications, creating a real problem for many businesses focused on systematic collection and capitalization of as much information about them.
According to the revelations published in The Wall Street Journal, the owner of TikTok allegedly joined forces with dozens of business groups and technology companies, supported in the shadows by the state agency China Advertising Association, aiming at developing and implementing new mechanisms for fingerprinting of devices. Called CAID, the alternative fingerprinting method is tested using several iOS applications, sophisticated algorithms aimed at establishing identity and clandestinely tracking the activity of iPhone users.
Among the companies involved in testing the CAID system are giants such as Procter & Gamble, Deloitte LLP and TikTok.
Apple manages to block the first major attack on its App Tracking filter, for now
According to the Financial Times, the advent of the CAID system has put Apple in a difficult situation, with the company having to choose between tolerating these clandestine practices and openly fighting against the interests of some of the biggest players in the industry. Among them is the Chinese Communist Party, clearly disturbed by the “freedom” recently granted to iPhone users in front of the main monitoring tools.
For now, the US company remains firmly in position, blocking recent updates to the TikTok application, which included CAID fingerprinting technologies. However, this does not mean that Apple will block any non-compliant iOS application according to the same criteria. Especially in the case of applications addressed to a certain audience or region of the world, we can expect the rules to be applied in a “relaxed” way, the American company ultimately having its own interests to protect.
Source: Go4IT by www.go4it.ro.
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