TikTok – HWSW can strengthen you with games

With more than a billion active users a month, TikTok is already ahead of YouTube in some markets, and the community platform will soon expand further. According to Reuters sources, the company will invest in games based on the HTML5 standard in the future, and the first tests are already underway in the area. According to sources, TikTok is based on the parent company ByteDance’s existing games, including mini-games with shorter playing times with simple mechanics.

It’s been no secret for a while now that TikTok has big plans for HTML5 games, especially after announcing a partnership with gaming giant Zynga last year. The two companies jointly launched an HTML5 game called Disco Loco 3D exclusively on TikTok, at which time the video service also talked about expecting additional titles from other game developers in the future, although it has not yet named another specific partner.

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Prior to the deal with Zynga, TikTok also tried out its own game, Garden of Good, which was co-created with Feeding America for non-profit fundraising. Rather, it was an attempt by the company to gauge users ’interest in in-app games.

Another part of TikTok’s gaming strategy could be a “live” mobile gaming feature that creators could use to entertain their viewers during the broadcast, according to Tel Aviv’s Watchful analyst firm. Draw & Guess, for example, is specifically designed to encourage interaction between creators and viewers with a variety of mini-tasks. The development will support screen sharing, allowing content creators to share their screens with their viewers in real time.

With relatively little effort, games can become a significant source of revenue for TikTok in the future through advertisements, subscriptions, or in-game merchandise. It is not yet known exactly when the improvements listed above may arrive.


Source: HWSW Informatikai Hírmagazin by www.hwsw.hu.

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