TikTok will be the global sponsor of the European Football Championship, EURO 2020, which will be postponed to June this year (from June 11 to July 11, 2021). UEFA and the popular Chinese short film app have signed a contract, making TikTok the first digital entertainment platform to sponsor a major international UEFA tournament.
UEFA announced in an official statement that it will on the occasion of TikTok sponsorship, launch new functionalities such as augmented reality effects, hashtag challenges, TikTok LIVE and Sounds. In this way, viewers and fans will get a unique and innovative experience, which will enable them to connect and share their passion with others.
Through this partnership, TikTok wants to strengthen its position as one of the most popular applications. It will allow football fans to follow their favorite creators of videos on the topic of football, but also additional content – the best moments, reactions and celebrations of football teams that will participate in the championship. Also, UEFA will give TikTok access to its huge archive of historical video material.
Before the championship starts, UEFA EURO 2020 will open the official TikTok channel, whose mission will be to inspire millions of football fans around the world with exclusive content and archive footage.
Source: PC Press by pcpress.rs.
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