Is it a good idea for the government to seek and engage on a network that is still rather embarrassing, especially in terms of its background and security? The Czech one sees this as a great idea to promote the idea of vaccination against Covid-19.
We know the faces and the famous TikTok
These days, each country is trying to present its idea of promoting vaccination these days and weeks. We are still quite conservative, well-known names and passwords. Most countries rely more on anonymous faces, with the importance of capturing seniors or families.
That is, symbols that everyone knows. And then there is the Czech government, which has taken a rather unconventional path when it has given two well-known Czech names Project, which is to point out vaccinations, dispel myths and thus show that this is an important and safe thing.
Initial data they say on costs in the amount of 500 thousand CZK (approx. 19,428 EUR), which will be absorbed by advertising on social networks, including TikTok. And it was this network and its involvement in the vaccination campaign that aroused the greatest wave of criticism.
TikTok does not have a good reputation, many questions have already been written due to questions about safety, child bullying or the connection to the Chinese government. At the current Czech event, this is an extra reason, namely the place and the form.
Is TikTok actually suitable for its staff to spread the presentation on vaccination? In addition, among people for whom vaccination is not even intended, for their age composition. The well-known Czech youtuber did not spare criticism, both over the scope of investment in advertising and over the people who provide the service for the state:
And at the same time, one more question arises, anyone who gets involved in the promotion of the state, its activities or even the first (perhaps the second) view of the noble idea to support the vaccination campaign catches it as a result. He will become a person who works for the government, supports it, and even the subsequent correction of the whole action as free of charge will not save it.
Entering waters where you do not normally move and where politics rules and it is not the environment of your warehousekeepers for you, can suddenly show even the well-known names that this is a different league. And the wave of criticism is rolling from every side and cannot be stopped.
Source: MojAndroid.sk by www.mojandroid.sk.
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