TikTok algorithm: This is how you land on the For You Page

You create TikToks and want to land on the For You Page with them and achieve a large reach? We have five practical tips for you.

On all new social apps it was possible for unknown creators to get extreme reach even without a large following. However, with the increasing number of users and adapted algorithms, this becomes more and more difficult. However, TikTok is still in the phase in which a very high organic reach is possible. This is why it is so important for brands, companies and creators to set up their own presence in good time and to take advantage of the good reach. We’ll explain to you how to create the optimal conditions to land on the For You Page.

How does the TikTok algorithm work?

The TikTok algorithm curates the start page, the For You Page, the heart of the app. According to TikTok, creativity, variety and unknown creators should be encouraged. So it happens that a video by a famous creator with millions of views is followed by a video by a creator without a follower with only a few views. That means you don’t have to start building a community before you can look forward to high reach and lots of likes. Every account can achieve a good reach with good content.

The TikTok algorithm starts a test with new videos on the platform. Depending on how they perform at the beginning, they will continue to be played out or not. It depends on signals such as the playing time, likes and comments. We have broken it down for you:

  1. Watchtime
  2. Watchtime in relation to the video length
  3. Replays: If users watch a video several times in a row, it usually means that they liked it
  4. Likes in Relation zu Views
  5. Comments in relation to views
  6. Shares in Relation zu Views

On the performance according to these criteria every TikTok is rated. A new video is played to a small group that has interacted with similar content in the past. If they interact with it, like, comment on and watch the whole video (maybe even several times), this means for the algorithm that the video should also be shown to other users. If these interact with it again, it will be played out to even more users and so on. This is how content on TikTok goes viral quickly.

This is how you land on the For You Page with your TikTok

To help the algorithm play your video to many users, you can do the following:

1. Start exciting and keep the tension. You want the first viewers of your TikTok not to be bored and to keep scrolling. On the contrary, you should watch the video from beginning to end, otherwise it will have a negative effect on your performance. Therefore, you should captivate your viewers for the first three seconds and make them curious about the rest of the video.

2. TikTok is strongly trend-oriented. Users imitate other trending videos and adapt them for themselves. Sounds play a major role in this. Trending sounds and songs are suggested to you when you enter the video editor, as are popular filters. However, to know how to trend a song, you should check out other TikToks. You can also find trending hashtags on the Discovery Page, which you can use as a guide. The main thing here is to try it out. It can happen that you are late to join a trend that is already over. Because these are very fast moving. So don’t first save a lot of ideas for later, but rather go straight to implementation.

3. If you want to create content that your viewers will enjoy, you first need to know who your viewers are. In your profile settings you can convert your private account into a pro account. This gives you access to some of your followers’ data:

  • demographic information
  • average playing time of your videos
  • the most active times on TikTok
  • popular songs and sounds

Keep an eye on them and analyze who your target group is and what content they like to consume.

4. On Instagram, for example, a high number of followers can help to be successful with future videos. On TikTok, however, this says less because, as I said, every video is re-rated. If the first viewers don’t like it, the others won’t see it either. That said, you can’t really rest on a viral video; you have to keep working on delivering entertaining content.

5. Use hashtags and come up with a good caption. A video without hashtags can perform well, but one with a better chance. On the one hand, this is due to the fact that users can find your video via the hashtags used in the search. On the other hand, the algorithm uses the hashtags to better understand what the video is about and can play this out to users who have previously interacted with the same hashtag.

In the caption you have 150 characters available, but these are rarely used. Your caption should help maintain tension so that users can watch the video until the end. You can also ask a question and rely on the fact that many users will answer it and that you will get so many interactions and comments.

If you follow our tips and experiment a little with different content, you will create the best conditions to land on the For You Page and to reach many people with your TikTok.

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Source: OnlineMarketing.de by onlinemarketing.de.

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