TikTok’s advertising revenue is expected to grow by a factor of three this year. With that roughly eleven billion dollars, it is about the advertising sum of Twitter and Snap together, according to researcher Insider Intelligence.
Half of that amount writes news agencies Reuters, will come from the US market. That in itself is as much as the six billion that Twitter will book internationally.
For 2023, TikTok can also count on stronger growth in Europe. It has only been quite recently that advertisers and agencies have been able to set up campaigns here in the local language and speak to the sales team. That channel has yet to find its way into the campaign strategies and prove its capabilities. It will then take a while before it becomes standard in media plans.
Source: Mobile – Emerce by www.emerce.nl.
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