Those who don’t get the metaverse right will throw their money around.


Seref Oguz – [email protected]

So much so that in an environment where the value of money is valued by investment, he will sing the stagnation of his own money. How Does? Just like we invested when the CRM (Customer Relationship Management) infrastructure came out, with the logic of “I won’t be left behind, I won’t be missing out, maybe it will be useful for me, everybody bought it, so I can get it”… Far from gaining efficiency, we wasted millions of dollars. Well, who do you think will win with the metaverse? Those who understand the essence and content of Metaverse and make the right investment will win. So who will lose? Those who are at the point of “Let me buy a land here, let me buy glasses, look at my land, this one came to the store, let’s try it” will lose. When a new concept enters our lives; It comes with components, technology, spending tools. The more expenditure components there are, the more industries it will feed. In this sense, the Metaverse sounds like a rumbling.

He opens his stores quickly without the need to prove his age. It introduces its simulators. It draws the beauties of the new universe and possible commercial losses and gains. This industry comes with a trillion dollar pie. At this point, it is necessary to develop a metaverse view from our country’s point of view; As inflation rises rapidly in Turkey, it also increases production and service costs. In fact, the extraordinary increases in housing rental prices increase the expenses of the stores that companies use as showrooms.

In the meantime, the business world is in search of new pursuits. Not only in terms of production and service diversification, but also in terms of minimizing costs… Metaverse seems like an opportunity in our hands in this regard. Companies can reduce their costs by choosing the promotion over the metaverse by reducing the number of showrooms they rent. For example? A furniture company with 100 stores can reduce the rental cost even if it creates 50 “verse showrooms” by reducing the number to 50. It will save not only the rent, but also the cost of the display products in 50 stores and the cost of employees.

My place is over, the issue is not over. Next week, I will continue to give examples of the metaverse phenomenon that comes to life in the business world. Aim; To convey to you the options that will be inspired by the possibilities offered by this new concept…


Source: Dünya Gazetesi by www.dunya.com.

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