Surprised with the title? probably not with Amazon trying something new, but probably with the fact that it will be the first physical clothing store with the latest technology yes and since they will want to know what this store can offer. since Amazon in this of innovating is one of the world leaders.
During this year Amazon Style will open his first physical clothing and accessories store in The Americana at Brand, one of the main shopping centers in the Los Angeles metropolitan area, in California.
The main features that the store will offer to improve the shopping experience of customers who come to it are the following:
- Those who go to the Amazon Style store will be able to discover garments and accessories in it and make purchases online or in the same store if they have inventory.
- Customers will be able to continue shopping after leaving the store. Items scanned in Amazon Style are conveniently saved in the Amazon Shopping app, making it easy to view them later and decide to buy or not without pressure.
- Amazon users will also be able to choose from millions of items online (Amazon.com) and request to try them on in the physical Amazon Style store when they arrive at the store. If they choose not to purchase the item, it is returned to the same store and Amazon Style takes care of everything else.
- Prices? The same competitive prices of the online store, that Amazon Style is a physical store, it will not affect the prices, they will be the same. What they will be able to check through the Amazon Shopping application.
In the store, with the application Amazon Shopping, customers will be able to scan an item’s QR code to view sizes, colors, overall customer ratings, and additional product details.
Then, when they find a garment they like, they just touch a button to have it sent to a fitting room and if they don’t want to try the item, they buy it and it’s sent directly to the delivery counter for pickup and take home.
According to the online sales giant, Amazon Style offers more options than a traditional store of its size (more than double the number of styles) and without customers having to search through many garments on the shelves to find the color and size they need. Items are on display, giving you a better understanding of how the garment or accessory might look, plus the store will always be tidy.
Another important technology that Amazon Style will use will be machine learning algorithms to offer personalized recommendations in real time. This happens as the customer scans codes for garments and accessories while browsing the store, and if they want to further personalize recommendations, customers will be able to add their preferences for styles, colors and more in the app to receive accurate recommendations.
Also, when the customer includes their preferences in the application, they will receive recommendations of items that are on sale.
Now what will the fitting room be like? In this Amazon Style will also innovate. When they enter the fitting room, in addition to finding the garment or accessory they chose, they will have additional options chosen according to their preferences and if they want to continue shopping without leaving the fitting room, they can also do so through their application or better yet, a touch screen, to receive them in a few minutes and be able to test them. The latter is due to advanced technology and processes that Amazon Style will use.
Without a doubt, it is an ambitious project, as others from Amazon have been in past years, although not all of them were as successful as expected. Perhaps this will work, since many are the people who prefer the physical experience of buying to get a better idea of the garment or accessory. Over time we will see if this was a successful idea or not.
Source: Geeks Room by geeksroom.com.
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