This is what you need to know about: mou

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Image: Mou, owned by the brand.

Mou is the internationally recognized label for premium, handmade shoes and accessories in luxurious natural fibers that was founded in 2002. Mou’s unique and silky-smooth styles are loved by fans for their understated, natural look.


Mou is pronounced “mu” which means “soft to the touch” in French, and founded by Shelley Tichborne. Shelley was born in New Zealand and worked in media in the UK and abroad before quitting her job and realizing her vision to create a lifestyle brand using high quality natural materials from ethical and sustainable sources. Inspired by her travels, art, design and the vibrancy of London, Shelley often visits flea markets and vintage shops to search for rare treasures that inspire her for her next collections.


The brand quickly gained name recognition through the back-to-nature vibe, the original designs and warm comfort, and the shoes of mou have been seen on the feet of many celebrities. Inspired by wild nature and an adventurous spirit, mou uses the highest quality natural fibers such as sheepskin, calfskin, goatskin, antelope and lambskin, all carefully selected for their natural beauty, softness and durability. Combining innovation in design with traditional crafting techniques, mou optimizes the natural beauty of leather in the collection, creating unique and timeless styles.


Today, mou can be found in their flagship store in London, online and in select stores worldwide. The brand now offers a line for women, men and children with both winter and summer collections.

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Soft shoes, courtesy of the brand
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Image: Mou, owned by the brand.
Read more about Sleeve on the brand page

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