Digital health, banking and telco products have led the growth, being ‘La Meva Salut’, from Catalonia, the one that occupies the first place in the ranking prepared by Smartme Analytics.
The popularization of smartphones has made us more and more perform everyday actions from our phones. From making a restaurant reservation to banking, our routine is riddled with steps we do through different mobile platforms. That is why companies from all sectors have adapted to this new reality and are gradually developing their own apps.
Smartme Analytics, the company that continuously monitors the digital products that the Spanish population uses from their smartphones, has observed the evolution of the apps between November 2020 and November 2021 In our country. Through its SFIx index, it has detected new trends thanks to the continuous monitoring of a representative community of the Spanish population of more than 12,000 users every month.
Thus, after analyzing a total of 23,000 applications, Smartme Analytics has announced what have been the 50 applications that have grown the most this past year. And the bottom line is that the digital services of health, banking and telco they are the ones that have increased their popularity the most.
My Health, of Catalan Health System, has been the one that has grown the most during 2021 in absolute terms, achieving a score of 196.57 in SFIx. They follow him HBO Max (146,97) y Booking.com (146,65). Up to number 10 we find the Google Pay payment applications (94.28), Bolt’s fast transport (92.13), Petroprix gas stations (90.54), GVA + Salut Valencia (83.86), the social network Tik Tok (83.64), the fintech Revolut (82.37) and the financial services of CaixaBank (78.78).
By market penetration, the giant’s app Aliexpress accumulates the highest percentage of user growth. Has obtained a 45.7% penetration among the digital population, followed by Telegram (42,1%) Y TikTok (41.9%). This top 10 is continued by the SHEIN app (52.13), CaixaBank (78.78), Lidl Plus (11.31), Imagin (56.98), Burger King (19.02), Coinbase (28.56) and My Calendar (26.90).
The pandemic accelerates the digitization of Healthcare
How could it be otherwise, digital products and services related to Health They have been one of the most demanded this year. Marked by the COVID-19 pandemic, 2021 has been characterized by the vaccination and the entry into force of the so-called Covid passport. For this reason, many autonomous communities have opted for a process of digitizing services thanks to an app.
This is the case of Catalonia, the Valencian Community and Castilla y León, among others. After My Health in Catalonia, GVA + Hi in the Valencian Community and SACYL CONNECTS in Castilla y León they occupy the seventh and twentieth place in the Top 50 of the digital services that have grown the most. Despite its great growth, their market penetration is not higher than 5% for any of them due to their geographical condition.
One out of every 5 apps in the ranking is for travel
Another growth that we can also associate with the socio-health crisis we are facing is that observed in the travel related apps. Of the 50 applications in the top positions of the ranking, 10 are from the travel sector. Booking stands out, positioning itself as the third app that grows the most in number of users in Spain, but others such as Ryanair, Skyscanner, Blablacar, Omio or eDreams. The lifting of leisure and mobility restrictions, which triggered bookings in the last quarter of the year, may be the reason for the increased demand for these types of apps.
“So interesting are the 50 apps that lead growth as the least growing out of a total of 23,000 analyzed. The pandemic has forced us to accelerate the digitization process and it is clear that the population is demanding and incorporating these services into their daily routine. Even the Public services are adapting to the new, much more virtual reality adding to digitization. A trend that we will see more and more and for more services and institutions with the arrival of EU recovery funds, the so-called Next Generation, of which a significant amount will be allocated to the digitization of public administration “he commented Lola Chicón, CEO and founder of Smartme Analytics.
Those of banking and telco, among the most used
The Banking apps continue to stand out. The sector is positioned as one of the most advanced in the digital transformation process and is acquiring more and more users. Within the financial sector, Google Pay, Revolut, CaixaBank, Imagin, Rebellion Pay, Unicaja Banco, N26 and Liberbank have the merit of grow at a better pace than the more than 23,000 applications analyzed. Three of them are also neobanks (Revolut, Rebellion Pay and N26).
For its part, among the apps in the telco sector, it stands out Simyo in 15th place with a score of 55.86. Just that of Mi Orange, with 23.06 points in position number 41, belongs to a traditional network operator that gains users in its digital attention service. The rest are applications of virtual operators such as DIGI, Lowi, Más Móvil, Virgin Telco, O2 or Jazztel that have beaten traditional telcos in the growth of digital attention through their apps.
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