This is the first NFT digital art auction in Spain

The NFT digital art auctions land in Spain thanks to these two works by the painter Jaime Sanjuán and the auction house Fernando Durán.

Although a few years ago they were unknown, the NFT they have been making their way little by little. Digital art is one of the areas in which it has had a great impact, since authenticity is a differentiating value that is highly appreciated in that artistic world. For the first time in the history of Spain, An auction house welcomes the bid for two NFT digital works.

These are the result of the work of the digital painter Jaime Sanjuan and they are being auctioned at Fernando Duran. Bids can be made both by phone and in person on November 3 at Calle Conde de Aranda 23, in Madrid.

Apart from the digital work, the highest bidder will also be awarded the only authorized physical work performed through the Vitra system. It is an innovative medium whose use is unprecedented in auction houses worldwide.

‘Divine Treasure’ (2018) is one of the works that will go up for auction. Winner in New York of the Latin American Illustration, it will have a starting price of 8,500 euros. On the other hand, we find ‘The Counselor’, which will kick off with the same number.

Brands join the NFT party

Non-expendable assets are all the rage in different industries. One reason behind this drive is that consist of unique items, which cannot be modified, interchanged, or duplicated. What we buy, be it a piece of music, a drawing or a tweet, will be from our personal collection and no one else can have it the same.

McDonald’s is one of the brands that has dived into the pool of non-fungible tokens with its own collection. In April, he launched a campaign for which they were enlightened four unique digital pieces. The protagonists of these particular works of art were the most iconic products on the chain’s menu, such as the Big Mac, the French fries or the McNuggets.

She is not the only one who has joined the party, since Coca Cola He has not missed and took his share with an auction of virtual boxes by way of NFT. In it, the company recreated one of its emblematic vending machines.

A Pizza Hut We have also been able to see him diving through the depths. This time, they went with different types of pizza slices that, unlike what happens in reality, never ran out.

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Source: Marketing Directo by

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