You sell most easily to so-called warm contacts. A Facebook group is the ideal way to build those warm contacts. People become fans, you make contact easily and there is a lot of interaction, so you only have to listen and respond to what is happening in the group. This way you can determine your ideal offer and sell it much more easily than through other channels.
Some classic marketing laws also apply within a Facebook group. For example, you still need to be clear about who your ideal customer is and who you want to attract to the group. Kim Buining then helps you to fill the group with this ideal customer and gives tips on how to activate the group and turn the members into customers. In her book ‘A profitable Facebook group in 10 steps‘(affiliate) gives them brief, practical, to-the-point and immediately actionable advice for.
No funnels but fans
Of course, marketing is about communication with your customer, knowing your target group or ideal customer and making them an offer. But that communication often remains one-sided and therefore cold. The more personal the contact, the greater the chance that someone will want to buy something from you. Without complicated funnels with standard emails sent every few days.
In a Facebook group you collect everyone who finds you and your offer interesting and who might become fans. It is precisely in the group that you can make personal contact, without individual attention. After all, everyone can watch. And even better: they can talk to each other about you! The members of the Facebook group reinforce each other’s enthusiasm about you, like a fan club at the crowd barriers of a concert.
The biggest mistake people still make with a group is to make a cold offer there, without tempting and warming up.
In a Facebook group you therefore also make optimal use of the know-like-trust-factor. The biggest mistake people still make with a group is to make a cold offer there, without tempting and warming up. Just having the group isn’t the solution, it’s the beginning. What you do know for sure is that you are not a shouting person in a desert, but you are reaching the right people. Moreover, they are more likely to see your posts than if you were to post it via a page, because Facebook gives priority to the groups.
Keep the fans active
Something has to be done in the Facebook group. If you’re the only one who posts content there, you don’t sell anything. It is important that you keep the interaction high and also let your fans participate. This is one of the hardest things to get done on social media. The advantage of a group is that you are not alone there and do not have to reactivate with every post. Kim Buining gives a number of tips for this:
- Ask questions before granting access. That way you know what is going on with the members. You can pick up on that later in the group with the content and thus offer you information that is ultra-relevant for the members.
- Make the group your club’s clubhouse. After all, the friends of the club will not let you down and you have the idea of belonging somewhere. Make every member feel welcome and a valued member of the club. Welcome each member with a video, tag them in posts, ask questions or send a bonus via private message.
- Ga live! Video is also important in Facebook groups. Live videos are pushed by Facebook and are also displayed better afterwards than videos uploaded to Facebook.
- Make it personal. Share your own story and what you learned yourself and ask if people recognize your story. People like personal stories and like to mirror themselves. Then let people respond with their own story.
- Show up! Make sure you post often enough and you are consistent in your message. This may vary from a short quote to a video training or an interview with another expert. You can also schedule messages in a group. So you don’t have to be there every minute to make your group members feel like you are there.
- Share valuable content. Give, give, give and only then ask for something in return.
Quality over quantity
You probably know that you keep looking at the number of likes. The more likes the better. While we already know that the likes are getting less and less value, However?
For example, in a Facebook group you should not focus on the number of members or the number of likes of a post, but on the quality. If you attract the right people, they are more likely to buy from you. The percentage of buyers is then higher. In addition, they will be more enthusiastic about your services or products, so that they ignite each other again and will talk enthusiastically about you to the outside world.
Don’t focus on the likes, but on the relationship.
Make a growth plan
Starting a group in particular can be difficult. Once you have the right people, they often bring in others. But how do you get those first members?
Send them a personal invitation! If there are people you already know and know your group is relevant to them, ask them personally to join:
- Send them a message through the channel you already use the most to communicate.
- Provide a personal invitation.
- Make it clear what it will bring them to join.
Then use your personal profile. Create content that includes commenting on your current members and tag that member in it. In this way you will not only reach your own friends, but also the friends of that member. Of course the content must be relevant and be about a topic that is discussed in the group. People click through that message to your page. There they then see a giveaway that they get when they join the group.
Don’t underestimate your personal profile here. Also include your cover photo, bio and featured photo to tell about the group and link to the group where possible.
5 ways to get leads from your Facebook group
Great, all those members, but how do they become a customer? Kim gives five ideas for this:
- Organize a challenge, where you make an offer at the end.
- Give a webinar, in which people can get to know you and your working method. Give away a lot of value. You do not have to conclude with an offer.
- Make a giveaway and build your email list with it. You can still get one here funnel help build and make an offer. Start with a low-priced offer, so that people can get to know you. If they are enthusiastic, the chance is much greater that they will take the step to your more expensive product.
- Give a free session. In reality a sales pitch, in which you also give away value, so that you can gain trust. Have people register for this through your group or ask them to send a private message with which they can request a session.
- Have you built enough confidence yet? Then you can also join the group directly make your offer.
Make smart use of your members’ questions
Because there is so much discussion in your group, you can find out where the biggest questions, problems and pitfalls of your members lie. You can respond smartly to this by adjusting your offer accordingly. Because your offer then matches the demand of your members so well, you increase the chance that they will accept your offer and purchase your product or service.
People don’t do what they say or say what they do.
By listening carefully in the group, you don’t have to ask them questions. People don’t do what they say or say what they do. That doesn’t bother you if people are already talking to each other. The group lowers the threshold for asking questions of you and each other. Make use of that.
Thin booklet, with quick tips
The 10-step book is a thin booklet, with quick tips. They are quick and easy to apply. Kim Buining goes into more depth on a few topics, but the other tips remain short and sweet. It is less structured than the title suggests, but if you ignore the idea of the chapters, you can use this book to develop better products and services that will sell better because of that alone, but also because of the personal character of a group. , will sell more easily. Are you going to work with it?
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