This is how these 5 brands herald it

2022 was greeted with much excitement worldwide, collectively saying goodbye to a difficult year and pinning hopes for a fresh start. However, another new year lies ahead.

February 1 is Chinese New Year, a Chinese celebration of the second new moon after the winter solstice, which marks the end of winter and the beginning of spring. This year’s event celebrates the third animal in the 12-year cycle of the Chinese zodiac: the year of the Tiger. This fierce animal represents courage and ambition, and whoever falls under this sign is considered generous and helpful

A number of luxury labels have thrown themselves into the festive spirit of this powerful year, releasing tiger-themed capsule collections. FashionUnited has listed five designer brands that all fully follow this age-old tradition.

Image: Moschino

Moschino

Jeremy Scott’s take on the Year of the Tiger is both predictable and unexpected. The Italian brand has transformed breakfast cereal mascot Tony de Tijger into something of a brand ambassador by including the character in a bold capsule collection. The 16 ready-to-wear and accessory pieces feature graphic prints and embroidery and interpret the beloved figure in different ways through oversized t-shirts, joggers and denim jackets.

Image: Burberry, Feng Li

Burberry

British fashion brand Burberry has seamlessly merged the tiger with designs that are characteristic of the fashion house. For the special occasion, the brand has released a new version of its TB Monogram print, this time in a beige shade and decorated with bright orange B motifs. The renewed pattern is incorporated in the pussy-bow blouses , pleated skirts and even in the Burberry Heritage Trenchcoat. Complementing the refreshed designs is a range of accessories adorned with tiger stripes, including the house’s prominent Lola and Olympia bags. Chinese models grace the collection’s campaign, in a series of photos captured by renowned fashion photographer Feng Li.

Image: Balenciaga

Balenciaga

Tiger print is rampant throughout Balenciaga’s collection, celebrating a new year that promises courage and bravery. In an extensive 57-piece capsule collection, the fashion house offers everything from knits and dresses to slippers and fluffy socks for the special occasion. In addition, it has unveiled a new tiger motif, for an extra festive touch.

Image: Gucci

Gucci

Gucci has also picked up on the theme with a new approach to branding, combining the interlocking G logos with different versions of the tabby across a multitude of designs. Much of this collection is a reinterpretation of archival documents from the 1960s by Vittorio Accornero, the artist who created the house’s remarkable flora design. Models in the campaign casually sit next to real tigers in a retro-style hotel, wearing looks from the sassy line. Michele incorporated the signature Gucci silhouettes, including shoes, bags and silk accessories, which can be seen alongside sweaters, denim pieces and dresses, all available in special pop-ups worldwide.

Image: Prada

Prada

While not entirely devoted to the tiger, Prada’s vision for the New Year was portrayed through a collection, campaign and a number of activities aimed at drawing attention to the tiger’s wellbeing and survival. In addition to a campaign featuring actors Li Yifeng and Chun Xia, each sporting Prada-worthy design, the luxury house launched an initiative asking art students to share their take on the four-legged friend. As part of this global competition, a number of participants will be invited for future projects that will take place in 2022. In addition, the group has announced a donation to the China Green Foundation’s Walking with Tiger and Leopard program, which aims to raise awareness of tiger conservation through education.

This article first appeared on FashionUnited.UK, then translated and edited into Dutch by Ilona Fonteijn.


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