this is how the service that will serve as the basis for the paid Twitter subscription works and will allow you to read news without ads

Twitter has big plans for paid subscriptions. Today he announces the purchase of Scroll, a service that for $ 5 a month allows you to read news from web pages by removing ads. As the company explains, Scroll will be integrated at the end of the year in the payment service that Twitter prepares.

Despite removing advertisements, Scroll is not a typical ad blocker. The service uses cookies so that no advertising is sent, but unlike blockers, sends a percentage of the paid subscription to the websites we visit.

With the purchase of Twitter, the possibility is opened for the payment service of the social network to be an easy mechanism to “pay” for the news we visit. The user joins a monthly subscription, Twitter blocks media advertising and in return the media receive a percentage from Twitter based on user visits.

A new acquisition to strengthen the Twitter payment service

At the moment, many details of what the Twitter subscription service will be like have not transpired, but with the successive purchases in recent months it begins to have more and more body. At the end of January 2021, Twitter bought Revue to boost newsletters.

With little more than a year of life, Scroll is a startup that offers an interesting model for users who want to pay for news and for media that are looking for a method to charge for them, without implementing a traditional paywall.

“Scroll has created a way to read articles without ads, pop-ups or other elements that get in the way, cleaning up the reading experience and giving people what they want: just the content,” explains Twitter in a statement.

From the media side, Scroll allows generating more income than would be had with traditional ads, as they explain. A tool already used by media such as The Atlantic, The Verge, USA Today or The Daily Beast, among others.

With the purchase of Scroll, close Nuzzel

Nuzzel

In 2019, Scroll bought the news service Nuzzel. With the acquisition by Twitter, the company has announced what Nuzzel will close on May 6, 2021.

Twitter reports that it has built an internal team with Nuzzel engineers to leverage their expertise and try to build it directly on Twitter. For current Nuzzel users, a canal where to share proposals.

More information | Twitter | Scroll


Source: Xataka by feeds.weblogssl.com.

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