This fortnight: Special Point of Sale, Flash and Reprise – Meios & Publicidade

Get to know the themes of the first 2022 edition of Meios & Publicidade. Featured on the cover is an extensive work dedicated to the point of sale. How has the pandemic changed communication at the point of sale? What is changing in Portuguese consumption habits? The answers in this fortnight’s edition of M&P. Also read the interviews with Filipe Correia dos Santos (Shot and Cut Films), André Louraço (Reprise) and Mónica Pimentel and Marta Kadosh (Honeyguide). Luísa Jeremias analyzes the trajectory of Cofina’s online magazine that became the leader of NetAudience. The opinion articles are signed by Ricardo Rocha (Noesis), Luís Mergulhão (Omnicom Media Group), Ricardo Tomé (Media Capital Digital) and Vítor Cunha (JLM & Associados).

New Year’s Guide

Keep track of the topics that are on the agenda in any communication and marketing plan. New players have to be followed closely.

What job opportunities

Consultant Michael Page maintains that, in 2022, the demand for digital marketing professionals will continue to grow, establishing itself as an autonomous area and not just a marketing discipline.

Interview: “Portuguese production companies have an unassailable and world-class quality”

The person in charge of Shot and Cut Films, Filipe Correia dos Santos, has developed his path as a producer and director between music and international markets, where there is no lack of a film with Arnold Schwarzenegger

Interview: “We need to break the status quo of solutions put in place year after year”

Now at the head of Reprise, André Louraço explains the strategy of the digital performance agency of the IPG Mediabrands group.

How Flash got to number one on NetAudience

Luísa Jeremias analyzes the trajectory of Cofina’s online magazine that became the leader of NetAudience.

Interview: “Our experience and profile complementarity make Honeyguide add value to the market”

Mónica Pimentel and Marta Kadosh launched Honeyguide in October. To M&P they make the balance of these first months.

The path taken by Comunidade Cultura e Arte

Born in 2014 as a Facebook page, it became a website and is now registered as a social media outlet on the ERC.

Historical prominence

Meo was the first commercial brand in Portugal to choose a transgender person as one of the central protagonists of its communication.

Special Point of Sale: Adaptation has been the watchword at the point of sale

Successive periods of restriction on the movement of people, time limitations and reductions in capacity in commercial spaces, along with inevitable constraints in terms of interaction with consumers, with an impact on the experience provided in the final stretch of the shopping journey, make communication in the point of sale one of the sectors that has felt the most need to reinvent itself to react to the pandemic context.

Special Point of Sale: What is changing in Portuguese consumption habits?

Accustomed to working closely with the main retail chains and privileged spectators of the evolution of consumer behavior, the professionals consulted by M&P help to identify some of the main changes in the purchase journey and which trends will need to be paid attention to in 2022.

A day in the life of…

António Fuzeta da Ponte, brand and communication director at Worten.

The full version of this edition in e-paper and paper format is exclusive to M&P subscribers. You can buy just this edition or subscribe to M&P, getting immediate access here. For more information contact: Graça Dias – 215 825 426 – [email protected]

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