Even if its sales are gradually running out of steam, the Renault Zoe remains the best-selling electric model in France in 2021. Finally, it remains so, thanks to a small subtlety that its direct competitor for the title, the Tesla Model 3, does not. has not. In communication, the devil is often hiding in the details.
If we take a closer look, based on the registrations of vehicles intended for individuals (PV), the Zoe has already been dethroned by a short head by the Tesla Model 3. It is by accumulating “passenger cars” (VP) and “light commercial vehicles” (LCV) that the Renault Zoe can retain its title of “best-selling electric car in France in 2021”.
The race between the two models was close for a good part of the year, so close that Renault’s press release announcing that Zoe retained the lead in the standings made us doubt. Rightly so, because it is only thanks to the 2,127 Zoé in utility version that Renault can still proudly communicate on a Zoé number 1 in sales in France.
Tesla can very well say that Model 3 is the best-selling passenger car in France in 2021, without this statement being false. The devil is often in the details when it comes to communication.
|Tesla Model 3 (VP)||24 911 registrations|
|Renault Zoé (VP)||23,573 registrations|
|Renault Zoe (VU)||2,157 registrations|
A ranking that will continue to evolve in the coming times
If we were wondering who could dethrone the Renault Zoe after many years at the top of electric car sales, we now have the answer. Tesla with its Model 3 is a commercial success in France with registrations up 258% compared to 2020. Even if the Model 3 is more expensive by at least 10,000 € compared to the Zoé, its success with customers no longer deny themselves.
The Peugeot e-208 currently completes the podium with a legitimate third place for the year 2021. But a new model could quickly come and grab this position – this is even already the case with sales of electric vehicles in December. . This novelty which could play the spoiler at the top of the standings, including by hunting in the lands of Zoe, is the Dacia Spring.
With 11,386 registrations over the year, for deliveries starting in September, this suggests a possible tidal wave of the low-cost electric model signed Dacia from 2022.
The registrations of the next few months will have to be followed to see if this trend is confirmed, or if this wave of registration ultimately only concerned the massive pre-orders made since the beginning of the year. Otherwise, the Dacia Spring could well be the next best-selling electric model in France, in turn overtaking the Tesla Model 3.
Source: Numerama by www.numerama.com.
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