Thanks to the video they made with the President of the Republic Emmanuel Macron, the duo from YouTubeurs Mcfly et Carlito have drawn a great deal of light on them. The growing interest of media tradition concerning the creators of content on the internet certainly has the merit of making these new professions of the internet more and more concrete, which may still seem rather obscure for many people today, the fact remains that one of the main all too often, recurring development axes remain that of the financial situation of these people.
income, always income
Everything starts from a recent survey published through an article from‘Express, entitled “McFly and Carlito: the golden business of influencers”. Having then conducted in-depth research on the two YouTubers, they confide that the income of top French influencers would amount to between 50,000 and 80,000 euros per month, taking into account sponsored “ops”, YouTube revenue, ambassador contracts, etc.
These new types of contracts, which are more long-term, are developing more and more with brands. Mcfly and Carlito’s agent explains that just in 2021, they had signed 18 contracts with brands, like Red Bull or Celio for example. The article reveals to us that the duo would have refused a “multi-million euro” proposal offered by a stock market trading site, which he would not have followed up on. Astronomical sums and atypical personalities, that’s more than enough for the media to take hold of the subject.
But in the original survey published by our colleagues from the‘Express, the article goes much deeper into this new ecosystem that is that of influencers, thus bringing a certain nuance to this market which appears to many like the new El Dorado.
a life after video
First of all, they transcribe well in the article workload that these people support. can “inflicting days from 7 am to 3 am”. If the public sees only the cool side of the published videos, it is only a fragment of all the tasks they have to do in a day. “Few hobbies, hardly any downtime, influencers don’t breathe” can we read as testimony in the article.
These persons, like all people who have acquired a certain notoriety and whose public view of them is often biased, remain above all human beings. And although they have succeeded in making their passion their profession, the reconciliation between private and professional life is however far from easy, as it could be the case for any other type of entrepreneur in the end.
However, be careful not to fall into the other extreme. : these content creators are far from being the most to be pitied, it’s just that the level of comfort they have acquired today is only the fruit of their efforts provided since 2012, when their YouTube channel was created, until now.
Because precisely, the rise of interest in what are now commonly called influencers spreads a myth, become almost like an ideal today, that of “easy money”, a myth that some use for their own benefit.
a worrying growing trend
To return briefly to the refusal of Mcfly and Carlito of this contract worth several million euros, the latter would have according to l’Express rejected this proposal because the duo avoid gambling, judged “too sulphurous”. And it is true that in recent times, we have seen an increase in the promotion of gambling by influencers, leading to abuses that even worry the ARPP General Delegate (regulatory body for the advertising market) Mohamed Mansouri :
Influencer marketing is a 9 billion euro global market where transparency and ethics still need to be strengthened.
These drifts were the subject of a recent survey published on Mediapart, dealing precisely with the attraction that influencers could exert on young people, plunging them into the trap of online trading.
Those practices have been deemed dangerous by the Autorité des marchés financiers (AMF), the French stock exchange police, who are worried about the growing number of French people who are trying to get rich, but who end up losing big. The director of savers at the AMF Claire Castanet tells us in the article:
The numbers speak for themselves, as 9 out of 10 trading app clients lose out. And we can see that it affects people who believed in illusory promises and who end up losing either the money of a lifetime, or, for young people, the money they need to finance their studies.
First, let’s make sure not to put all the influencers in the same basket. The influencers featured here are mostly reality TV celebrities., who then take advantage of their large community (often young and naive) and their confidence to advertise trading applications, promising wonders to everyone and anyone, by minimizing or even not mentioning the real risks at all incurred, of course.
And as recalled Mediapart, the fact is thatin France, advertising for financial products is strongly regulated by law, and even very often prohibited. The problem is then twofold, because on the one hand, the applications and platforms offering these services often belong to companies mainly domiciled in tax havens, thus escaping any regulation by the French and European authorities. The other, the influencers themselves, surely aware of the probable illegality of their activity, almost all reside in Dubai, which is not known for its international judicial cooperation.
On the spot, there remain only the victims, to whom we wanted to make believe in chimeras. At the beginning of his article, Mediapart we presents Brahim, who followed the advice of Marc Blata, an influencer from reality TV, and who lost 2,000 euros. “200 euros per day, without having to do anything. It is true that it makes you dream” he began. But when reality caught up with him, he realized it was anything but an opportunity, rightly explaining “that you do not improvise trading overnight”.
And if the health crisis was a chance for influencers which have been able to gain strongly in exhibition, it has also been for brands who have been able to use the new Internet media, which has since become their new means of communication allowing them to capture a large audience. However, for many, the crisis was also synonymous with financial insecurity. By deciding not to play on the promise of financial independence, Mcfly and Carlito not only avoid worrying about the French justice system, but above all allow them to preserve their ethical and moral integrity, especially since their recent collaboration with Winamax had already been debated.
Source: Hitek : actualité geek et tests high tech by hitek.fr.
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