Which companies have really successful YouTube channels? An analysis evaluated the number of followers and the performance of brands such as Red Bull, GoPro, Google and Nintendo.
YouTube has proven itself as a promising channel for creators and companies for years. The most successful YouTubers entertain millions of followers with their content. As is so often the case, it is easier for creators to convince with their content; they are often more approachable for followers than brand and company accounts. But even of these there are some accounts that inspire millions with their content. Quintly has one Ranking for the top 20 brand accounts on YouTube and sorted them by followers (as of October 2021), but also by views and output.
1. WWE (World Wrestling Entertainment)
The media company is known for wrestling shows and shares videos of competitions with 82 million followers. This clearly ranks the channel in first place. The account is also home to most of the new videos (568), which shows that regular uploading can help drive follower growth. WWE also had the most likes (5,521,316) and views (224,692,167) in September. The engagement rate is 2.68 percent.
LEGO follows in second place in the ranking after followers. The brand inspires 13 million followers – a sharp drop after first place. The channel published 161 videos in September that generated 71,479 likes and 10,871,300 views. However, the company does not score with the engagement rate. This is only 0.12 percent, which puts LEGO in 16th place out of 20.
Action-packed videos are shared on the GoPro account. 10.5 million followers want to see them regularly. In September, the company uploaded 15 new videos that generated 74,508 likes and almost two million views. The engagement rate on the account is very high and is 4.11 percent. In the ranking according to engagement, GoPro also lands in third place.
Red Bull also mainly shares action videos with 10,200,000 followers. In September the company only uploaded ten videos and is in the middle of the top 20 ranking by output. Red Bull generated 42,155 likes and 1,376,184 views. The engagement rate was 3.32 percent.
Google and Red Bull share 4th and 5th place, because the online giant’s account also has 10.2 million followers. Unlike Red Bull, however, Google published 24 videos in September, but only generated 9,509 likes. The videos were viewed 977,548 times. At 0.84 percent, the engagement rate can be described as rather weak.
6. Nintendo (8.110.00 Follower)
- Likes: 929.472
- Views: 23.567.606
- Engagement rate: 4.5 percent
7. Vat19 (8.020.000 Follower)
- Likes: 75.460
- Views: 4.013.064
- Engagement rate: 2.03 percent
- Likes: 52.938
- Views: 9.280.613
- Engagement rate: 0.75 percent
- Likes: 442.522
- Views: 22.966.754
- Engagement rate: 2.79 percent
10. Disney (5.330.000 Follower)
- Likes: 28.431
- Views: 2.254.094
- Engagement rate: 1.3 percent
Accounts and channels are often measured by their size, i.e. the number of followers, but since this also depends, for example, on how long the respective account has been around, a look at the engagement rate is almost more exciting. And here the first places in the ranking are almost completely different. Number one is Victoria’s Secret, despite “only” just under two million followers. This is followed by Nintendo (8.11 million followers), GoPro (10.5 million followers), BMW (1.23 million followers) and Monster High (2.29 million followers).
Ranking by engagement
- Victoria’s Secret (5.27 percent)
- Nintendo (4.45 percent)
- GoPro (4.11 percent)
- BMW (3.71 percent)
- Monster High (3.49 percent)
The average corporate account will have difficulty climbing into this million dollar range. But as always, it can be useful to see how the most successful accounts are doing, how active they are and what kind of content they are posting. Small companies can also learn one thing or the other here.
Source: OnlineMarketing.de by onlinemarketing.de.
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