These are the reasons why investment professionals love the Bloomberg terminal so much

In the 1980s, when Michael Bloomberg created the Bloomberg terminals, he sold them as individual computer systems called terminals, and the name has stuck ever since. More than four decades later, it remains at the forefront of technology and innovation. Now is considered a modern icon of financial markets.

The Bloomberg terminal is the deepest trading and research platform for institutional investors. While there is a lot of proprietary data within the Bloomberg Terminal, the vast majority can be purchased separately from other providers.

Seamlessly integrates the best in data, news and analysis. Your terminal is a global financial services system that operates 24 hours a day and provides transparent and reliable financial, economic and government information covering all market sectors. It offers financial information on companies, market data from more than 20 years, graphs, statistics, a communication platform and current news.

Terminal Bloomberg tiene an iconic interface that’s easy to spot: a completely black screen and lines of neon text in a font reminiscent of 1990s data design.

The Bloomberg Terminal isn’t exactly cheap. Bloomberg maintains its prices around $25,000 per year per terminal.

What does the Bloomberg Terminal offer investors?

The terminal contains a extensive depth of data and research on companiesfinancial instruments and exchanges from all over the world, and can be used to perform financial calculations, make transactions, compare potential investments and perform analysis.

It starts with general news. You can access the main headlines that will be updated second by second on the topics of financial markets, economy and politics.

For listed companies, we have a description of the company, its listing or trading data (current and historical), news, charts, corporate structure, valuation, credit ratings, capital structure, comparison companies, and regulatory filings. You can also check out analyst recommendations, earnings estimates and bonus information.

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On the part of the industriesFrom profits and valuations to more specific data to the point where users can use it to track oil tankers as they move around the world, see where wildfires are burning and decipher supply chains.

Substitutes for Bloomberg

There are numerous competitors that have tried to unseat Bloomberg’s market share by offering similar services at substantially lower prices. These Bloomberg competitors face a significant challenge in the so-called network effect.

Among the competitors, we must highlight Refinitive Eikon which is your immediate competitor. If the Bloomberg Terminal has a market share of 33.4%, while Eikon has 23.1%. It offers a wide range of services and plugins, including news from Reuters and analysis from Refinitiv.

We also have Symphone Backed by Goldman Sachs and other major investment banks, this Bloomberg Terminal alternative allows businesses to sign up for 10 accounts per year for just $4,800. was established by former professionals like Bloomberg, Wall Street Journal, Morgan Stanley and more. This service offers a 14-day free trial and runs on any device: Windows, Mac, Apple iOS, and Android.

Lastly we have IHS Markit. This publicly traded company offers a variety of services, including portfolio modeling, third-party risk assessment, and industry analysis.

Source: El Blog Salmón by

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