These are the new store concepts of the first half year

Does your shop interior need an update? Or are you just curious about the stores of other retailers? FashionUnited takes a look at the new store concepts of recent months on the occasion of the Week of the Stenen Shop.

SKM

Belgian multi-brand boutique SKM has got a makeover. Owners Steven de Hertogh and Dominique Somers are aiming for a ’boutique experience’ with the concept, according to a press release. The design is based on the shapes of the female body and the craft of the sewing and mending work that an internal sewing team carries out every day.

tamaris

A special step in the Tamaris stores: The (originally shoe) brand has for the first time clothing added to the concept. Tamaris launched her first clothing collection in 2020. With the new store concept, this collection is now appearing physically in stores for the first time. It is part of the brand’s ambition to grow into a full lifestyle brand.

Longchamp

French fashion brand Longchamp debuted in April the newest shopping concept in Brussels. The brand’s ‘heritage, optimism, expertise and energy’ are reflected in the new concept. Each store set up according to this concept will also have at least one object from the Longchamp archive.’ In the store in Brussels, this is a retro advertising poster that refers to the time when Longchamp still manufactured pipes and smoking articles with leather upholstery.

Filippa K

An ice blue color for the Filippa K store in Amsterdam. The brand known for its minimalism reflects this aesthetic in the newly renovated store. With the design, the brand wants to express ‘the sustainable quality and timelessness of the brand’.

Veritas

Fashion and accessory chain Veritas is starting a pilot project the test for a new store concept. In Bruges, the flagship store focuses on inspiration. “Not only physically in the various corners and the wide range of trend items, but also digitally thanks to QR codes, which link to inspirational content, from surprising knitting patterns to fun ways to tie a square scarf.”

Pierre Cardin

Under the name ‘Maison Pierre’, French fashion brand Pierre Cardin introduced at the beginning of this year a new store concept. The concept was introduced in Poland, in two multi-brand stores of the brand.

VanHaren

The physical stores of shoe retailer VanHaren get ‘a facelift’ , the company said. It is part of the investment strategy in the physical retail offering. The new store concept has a modern look, softer colors and focuses on creating more space.

Lincherie

Underwear retailer Lincherie has updated the store on Gelderlandplein Amsterdam. The store is literal dressed in pink . Pink walls, marble floor, gold accents and special lighting give the store a whole new look. The white grid overlaying the pink wall seems to be inspired by fishnet tights or see-through underwear.