The DIA video has exceeded 30 million views, while the Campofrío pieces accumulate more than 27.1 million and 26.4 million views, respectively.
«Save like never before on your purchase» from DAY, «# BreakfastCampofrío» and «Extra Ordinary», the last two of Campofrío, were the Most viewed online ads in 2020 according to the ranking made by through its tool True Reach, official partner for the measurement of online video of the main platforms and social networks.
The video of DAY has exceeded 30 million views, while the pieces of Campofrío they accumulate more than 27.1 million and 26.4 million views, respectively.
“The Italian Art” by Barilla, a commercial with the melody of “Life is Beautiful” and full of emotion, is in fourth position with more than 24.7 million views. And the announcement of the Mate 40 Pro of Huawei closes the top 5 with more than 19 million views.
#JuntosEnDigital by Vodafone, released during confinement, appears in sixth place thanks to its 15 million views. Behind him we find # JuntosT AlsoEnEsteViaje (14.7 million), a campaign of Volkswagen in which the brand put during the pandemic.
The AcuityAds ranking with the most viewed online ads is completed by Movistar’s “Best” spot (14.3 million impressions), “Our smile makes us strong” by Colgate (more than 13.7 million) and that of the Galaxy Note20 of Samsung (more than 13.5 million).
«Online advertising of the year 2020 has been marked by COVID-19 and the desire to overcome a situation that creatives never imagined they would have to address in their ads, but that has led to spots that have touched our hearts for their tenderness, for their ability to move the solidarity of millions of people and also for their good production, despite all the difficulties, “says Julio Manso, VP of Sales & Marketing at AcuityAds for Spain.
«Save like never before on your purchase» – DAY: 30,183,739 views
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# BreakfastCampofrío – Campofrío: 27,158,025 views
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Extra Ordinary – Campofrío: 26,403,476 views
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El Arte italiano – Barilla: 24,783,646 views
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Mate 40 Pro – Huawei: 19.663.160 views
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#JuntosEnDigital – Vodafone: 15.063.198 views
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#JuntosTiénEnEsteViaje – Volkswagen: 14,767,040 views
Best – Movistar: 14,391,079 views
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Our smile makes us strong – Colgate: 13,715,766 views
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Galaxy Note20 – Samsung: 13.588.776 views
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Source: Marketing Directo by www.marketingdirecto.com.
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