These are the most adorable and cutest toy drives of the year

Juguettos, Toys R Us, Famosa or Simba are the brands that have stood out the most this year at Christmas time and now welcome their majesties from the East.

Nougat and champagne glasses are already prepared on the windows and balconies of every home in Spain. A few hours from the most magical night of the year, the emotion of the children (and the not so young) for the arrival of the Magi from the East.

To celebrate this important date, in we wanted to do a compilation of the most outstanding Christmas toy campaigns of this year. These have been the brands that have put the red carpet for their majesties this 2022.

1. ‘Play with Them’, by Famosa

The most iconic toys have returned renewed. The mythical dolls Nancy, the Nenuco o go PinyPon they are always one ideal option for the little ones. This year’s Famosa Christmas campaign, launched at the beginning of December, wanted to convey this message and also focused on the importance of parents spending time playing with their children with the hashtag #Playwiththem.

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2. ‘It’s toy season!’, de Fisher-Price

In its campaign this year, the firm has paid tribute to all those worldly objects that are capable of becoming splendid toys. Designed to sell the benefits of the Christmas catalog of juguetes de Fisher-Price, the spot is narrated by a boy excited at the prospect of the Christmas.

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3. ‘We believe playing’, by Toys “R” Us

Toys “R” Us wanted this Christmas to show the importance of toys for the little ones. He has done it by means of a tender experiment in which children (to the surprise of their parents) prefer a toy to spending more time with their parents. This test, shot in one of the firm’s stores in Madrid, has become the most sincere spot (and funniest) of these dates.

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4. ‘There is much left to play’, by Juguettos

The expert toymaker is a key figure in helping customers find the perfect gift. That is precisely what he wants to claim Toys, which in its Christmas campaign reminds us of the importance of the game with the motto ‘Much remains to be played’. In addition, it launches a key message: the game is part of the machinery that will make us the people we will be in the future.

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5. Showroon of El Corte Inglés

With life-size giraffes, trees and mossy bridges in a dreamlike setting, El Corte Inglés presented its own toy brand last December. Through a ‘showroom’ Completely taken from a fairy tale, he has launched this idea that even the least toy makers fall in love with. A) Yes, combine under the same proposal the different stamps belonging to the categories of the game available to him.

6. ‘Toy strike’

In order to warn of sexism in children’s advertising, the agencia MRM has created this year a Christmas campaign for the Ministry of Consumer Affairs. In the spot, the dolls are put on strike and put up eye-catching posters that invite reflection. In this way, they claim power «Play with 100% of the boys and girls, not just 50%.

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7. ‘Real Toys for a Real World’ by Simba

According to a study by Unicef ​​Spain, the use of electronic devices among the youngest has exploded. Before the pandemic, only one 15% of boys and girls Spaniards used screens more than 90 minutes a day. Therefore, the campaign Simba of this Christmas the benefits of old toys in front of the invasion of the screens with a video showing several moments of pure happiness when playing with lifelong toys.

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Source: Marketing Directo by

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