These are the London Fashion Week colors for SS24 according to Pantone

Pantone, the global authority on colour, has revealed that the colors of London Fashion Week for Spring/Summer 2024 will “spark the imagination and bring expressive beauty to the everyday”.

The trend forecasting and color consultancy says the rich and “extraordinary colours” in the SS24 report were inspired by “diverse consumer needs for color that implicitly reflects their individuality and reveals their identity”. This is showcased with an eclectic mix of energetic brights, nature-based shades and more classic heritage shades steeped in history and tradition, creating a homemade layered collage of experimental creativity.

Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement: “Colors for LFW Spring/Summer 2024 underscore our desire for deep and meaningful self-expression. This season’s colors are both respectfully considered and hyper-personal, transcending the predictable to powerful ways to interact with each other. Drawn from daydreams of simpler times and at the same time showing contemporary modernity, a color palette where our unhindered desire for freedom and authenticity sets the rules and personal style comes without limits.”

Pantone releases SS24 colour trend report for LFWCredits: Pantone SS24 LFW Colour Trend Report – Classic Colours

London Fashion Week SS24 color palette

Pantone reveals that the top ten standout colors for LFW offer a color palette that “stretch the imagination”, with bright blues, reds and oranges alongside rich, nature-based shades of green and brown.

Pantone 16-4427 ‘Horizon Blue’ is an atmospheric blue shade that indicates where the sea meets the sky.

Pantone 18-4051 ‘Strong Blue’ is an abundant shade of blue “that encourages us to look beyond the obvious”.

Pantone 19-5408 ‘Bistro Green’ is a solid deep green shade with a substantial presence.

Pantone 14-0952 ‘Spicy Mustard’ is a sharp shade that is “strikingly exotic”.

Pantone 18-1433 ‘Chutney’ is a savory and seductive earth brown.

Pantone releases SS24 colour trend report for LFWCredits: Pantone SS24 LFW Colour Trend Report

Pantone 16-1257 ‘Sun Orange’ is an enveloping orange shade reminiscent of a beautiful sunset.

Pantone 17-1564 ‘Fiesta’ is a fiery and passionate red that “celebrates life”.

The color ‘Fiesta’ at KNWLS SS24. Credits: Launchmetrics Spotlight

Pantone 12-0530 ‘Charlock’ is an eye-catching yellow that symbolizes the free-ranging wildflower.

Pantone 15-1905 ‘Burnished Lilac’ is a tinted and smoky lavender shade with a new sophistication.

Pantone 15-0326 ‘Tarragon’ is a fresh green with citrus notes that radiates a delicate spiciness.

The color ‘Tarragon’ at Holzweilier SS24. Credits: Launchmetrics Spotlight

These are the key SS24 colors at London Fashion Week

The 10 standout colors for LFW sit alongside five new classic shades, offering “reliable core colors with a contemporary edge to create new takes on tradition,” Pantone adds.

Pantone releases SS24 colour trend report for LFWCredits: Pantone SS24 LFW Colour Trend Report – Classic Colours

Pantone 11-4001 ‘Brilliant White’ offers a clean, bright and spotless white that exudes simplicity and modernity.

Pantone 18-3906 ‘Boulevard’ is a weathered gray found in rocks and gravel.

Pantone 13-0611 ‘Moth’ is a new camouflage gray, described by Pantone as both luxurious and low-key.

Pantone 19-3713 ‘Deep Well’ is an expansive and hollow tone that conveys strength and security.

Pantone 14-4804 ‘Blue Fox’ is a soft and sleek cool blue gray.

This article was previously published on FashionUnited UK. Translation and editing into Dutch by Caitlyn Terra.

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