These 10 videos are the starting shot for your YouTube channel

Would you like to start or improve your YouTube presence, but you don’t know where to start? In an infographic we show you ten videos that everyone should have on their own channel.

YouTube has managed to go from an amateur video platform to the largest video portal on which advertisers can place their products and many content creators can start their careers. Despite competition from Facebook, Instagram and TikTok for about two years, YouTube has consistently prevailed and has retained users and creators in the long term. For most marketers, too, YouTube is one of the central platforms for reaching their target group. But mostly small companies in particular are already faced with a challenge when it comes to video creation. Which content could be well received and should be produced for your own YouTube channel?

Why do I need a channel on YouTube?

Videos on YouTube can have several advantages:

  • Build connections with new customers
  • Underpinning the brand story and maintaining relationships with existing customers
  • Improve the customer experience

Headway Capital recently published ten suggestions for specific videos that SMEs can use as a guide when building or refreshing their YouTube channel. The company has summarized the ten videos, including very practical tips for recording, in an infographic.

With these ten videos you start your YouTube channel

Product Spotlights

Show your product or your products! Use the old saying “Show, don’t tell”.


How-to’s are ideal for marketing, but also make sense for all existing customers.

Product in Action

Videos of customers using the product are worth their weight in gold. With the help of a few tips and tricks, these can be exciting.

Frequently Asked Questions

FAQs look great on any website. But they can also shine as a video.


The opinions of customers are also great video material. Make sure that the content is delivered authentically.


Reviews are similar to testimonials, but they relate more to the product and not so much to the customer’s background story.

Shopping Hauls

This is where influencer marketing comes in. With the right influencers, a shopping haul is a great addition for all retailers.


Unboxing videos are very popular on YouTube. Influencers present products that they unpack during the video. Pay particular attention to attractive packaging.

Behind the Scenes

A look behind the scenes is always exciting. Give your customers an insight into your company.

Meet the Team

Last but not least: The introduction of the team or individual team members can make your company more personal and personable.

In the infographic you will find tips on storytelling, influencer marketing, video recruiting, technical equipment, creating storyboards, finding content and much more.

© Headway Capital

Source: by

*The article has been translated based on the content of by If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!