There will be a half-minute mandatory advertisement on YouTube

We will see longer advertisements on YouTube in the future if we watch the content on television, the company announced at the YouTube Brandcast event.

  • Instead of two consecutive 15-second ads, viewers will see a single 30-second ad.
  • They do not switch to this method for all content, the platform only wants to target the best five percent of videos.

The video-sharing platform also announced that it will begin testing ads that appear when a viewer pauses a video on a TV connected to a phone. It’s what YouTube calls a “pausing experience.”

The advantage of “pop-up advertising” is that you can dismiss it with one click.

According to AdWeek, sort of it will look like this:

Image: AdWeek

YouTube has not yet announced the exact time of the introduction of the changes.

While introducing fixed advertisements, the company is also trying to filter out the ban on advertisements

The company warns users that “YouTube doesn’t allow ad blockers”and encourage viewers to subscribe to YouTube Premium instead for an ad-free experience.

YouTube also recommends videos showing school shootings to minors

The video sharing site also recommended videos related to guns, shootings, and even murderers for children. Details →

Source: by

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