There is little interest in the GeForce RTX 4080, the cards are in stock

Nvidia prepared 130 thousand cards for the release of GeForce RTX 4090, while in the case of the cheaper GeForce RTX 4080 it was a batch of 30 thousand cards (23%). Despite this, reports are coming in from warehouses in various parts of the world that the cards are sitting on the shelves and not diminishing.

However, there is not only one reason. The first one, which was already discussed at the time of release, is the recommended price for the real performance of the card. Compared to the current top-model, the performance itself is lower than it was with the previous generation, and the price, on the contrary, is significantly higher than with the previous generation. If we take the performance measured by the editors of the ComputerBase website and put it in relation to the price, we find that the price / performance ratio is even slightly worse than that of the GeForce RTX 4090, which is practically an unprecedented situation. At the same time, the card does not offer any luxurious extras (e.g. in the form of a water cooler or high memory capacity). On the contrary, it is equipped with 16 GB, while the cheaper Radeon RX 7900, scheduled for the first half of December, will offer 20 and 24 GB at a lower price.

The second, and perhaps even bigger problem, appears to be that the cards are not available at the suggested retail price ($1199). The NewEgg menu is overflowing with models for >$2000. Amazon is significantly cheaper, offering cards starting at $1477, although there are options in the price range of around $1700-1800. However, it cannot be said that the price starting at ~$1500 would have any effect: In the ranking of Amazon’s best-selling cards, you can find the first GeForce RTX 4080 in 77th place (paradoxically, even from today’s point of view, the overpriced GeForce RTX 3090 Ti FE for $1679 managed to reach more customers).

Amazon, which sells all over the world, even solves this by limiting stocks – most GeForce RTX 4080 models are already kept in stock only one piece at a time.

Nvidia apparently released the GeForce RTX 4080 just to formally have some hardware in the $1000 price range before Christmas. However, it realistically needs to get rid of the models of the previous generation, so it could not afford too low a price at which customers would prefer the new product to the GeForce RTX 3000. Considering the volume of produced cards, however, it seems that the situation (or demand at this price / performance ratio ) somewhat overestimated. In the coming weeks, it will have to make a decision – either to reduce the price at the time of the release of the Radeon RX 7900 and risk that customers will stop buying the GeForce RTX 3080/3090 in stock, or to keep the price and risk that the GeForce RTX 4080 will remain in stock and customers will prefer Radeons.


Source: Diit.cz by diit.cz.

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