Portugal is one of the three new markets, together with Spain and France, covered by the expansion strategy of the rlaxx TV streaming service, until now available in Germany, where it is headquartered, Austria, Switzerland and the United Kingdom. It is a platform that, from a global network of suppliers, proposes a catalog of premium niche content, whether linear or on demand, ranging “from extreme sports to international feature films”, betting on free access through of a business model based on advertising revenue.
In the case of the Portuguese market, the offer includes channels such as Televisa Novelas, Garaje TV, Animakids or Conexionsurfing, as well as its own thematic channels, such as rlaxx Nature, rlaxx Documentaries or rlaxx True Crime. The service can be accessed through an app using streaming devices, consoles or Smart TV from brands such as Samsung, Amazon Fire TV, Android TV, Apple TV, Blaupunkt, Grundig, Hisense, Hitachi, JVC, LG, Medion, Metz, Panasonic , Sharp, Telefunken, Toshiba, Vestel and Xbox.
“With this expansion, rlaxx TV is now available on around 85% of Smart TVs in the countries currently present. We are pleased to share our ever-growing content catalog with our viewers in these three Western European countries,” said Ronny Lutzi, CEO of the platform launched in Germany over the past year, in a statement.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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