Budweiser suffered a serious blow at the World Cup in Qatar after FIFA banned the sale of beer in fan zones and stadiums at the last minute at the request of the host country. It was no longer easy for fans from far away in the Muslim country to get access to alcohol, until before the World Cup they were the only loophole, which was closed.

According to the news, the beer manufacturer may also sue the International Football Association, as this step can be interpreted as a breach of contract on their part, considering that Budweiser is one of the main sponsors of the tournament. Their significant income could also have come from the sale of beer, as a can was offered for 50 Qatari riyals, converted to HUF 5,480.

Instead, however, the drink that has traveled through a large part of the world remains around their necks. In agony, the beer manufacturer – who announced the beer ban in a since-deleted post that “it’s embarrassing” – decided to offer the winning country the amount of beer it could not sell at the World Cup.

Of course, we don’t know what will happen. In the picture above, there is enough beer for a lifetime, and based on the original post, it is not clear whether only the winning team will receive it, or whether others will also benefit from the reward. Either way, it’s definitely worth playing well in a tournament of unusually long matches.