There are good prospects for HBO Max while Netflix suffers

For the first time since its inception, Netflix, the world’s largest online streaming video store, saw a decline in customer numbers this week, however, the first quarter of this year and 2021 may not have been as cloudy for competitors. Although the number of subscribers to the HBO Max SVOD service is relatively infrequently disclosed to the public, owner AT&T has now broken with this tradition.

According to the company’s first quarter business report, the number of HBO and HBO Max subscribers grew by a total of 13 million last year and by 3 million this year alone, bringing the total subscriber base to close to 77 million. While it still lags far behind Netflix’s approximately 222 million and Disney + nearly 130 million subscriber camps, the owner may still have cause for optimism.

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On the one hand, the service provider has recognized that it can reach a significantly larger potential subscriber base through the synergy of the content it owns and the unification of brands. As a result, the company has pushed virtually every other streaming platform under HBO Max, and in parallel has embarked on a significant global expansion that could continue in the coming years, while Netflix now has almost complete room for maneuver.

The HBO Max SVOD service also became available in Hungary in March, where it replaced HBO Go, which was previously based exclusively on HBO movie channels. The new service’s portfolio has been expanded with content released under the auspices of WarnerMedia, including a number of cinema titles – in addition, A-listed films will be streamed extremely quickly after the premiere, according to the publisher’s commitment.


Source: HWSW Informatikai Hírmagazin by www.hwsw.hu.

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