Smartwatches and fitness trackers like the Apple Watch have benefited from the COVID-19 pandemic throughout 2020, according to recent shared data da Gartner.
According to Gartner, the Total world spending on wearables was $ 69 billion in 2020, with an increase of 49% compared to 2019. The growth trend could continue throughout 2021: analysts predict that sales of wearables in 2021 will reach 81.5 billion dollars, representing an increase of 18.1% compared to 2020, while 2022 sales could reach 93.9 billion dollars.
According to Gartner, the COVID-19 it was a major factor in the increase in sales. “The introduction of health measures to independently track the symptoms of COVID-19, coupled with increasing consumer interest in their personal health and well-being during various lockdowns, has represented a significant opportunity for the wearable device market.“.
The increase of sales of earphones like the AirPods was 124% in 2020 for a total of $ 32.7 billion, with sales forecasts for 2021 reaching $ 39.2 billion. Gartner attributes this growth to the trend of consumers to buy new headsets and headsets for video calling, as well as those who buy new headsets along with smartphone upgrades.
The smartwatch market, which includes Apple Watch, saw an increase in consumer spending by $ 17.6 billion to reach $ 21.8 billion in 2020, and is expected to rise to $ 25.8 billion in 2021. Growth is believed to have been driven by new users entering the market. Wristband fitness trackers remained relatively unchanged, dropping 2.3% year-on-year.
Technological improvements will further help the industry grow in the coming years, at least according to Gartner estimates.
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