The warm style, the favorite pastime and design trends: this is what the coming summer will look like

Culinary: “Pita Schnitzel”

Behind the dish that recently captivated customers and the chain – deep-fried pita with bread crumbs like schnitzel, and after the frying is stuffed with chicken breast and salads – stands Ido Vena, owner of “ABBA’s Sandwich” in Rosh HaAyin. “I came from the music field in general, and with the Corona crisis I discovered other talents, including in the culinary field,” he says. “I thought about how I bring a dish that has not yet reached Israeli cuisine and the world at large. That’s how I developed ‘Pita Schnitzel’.”

When did she gain momentum?
“A few hours before I opened the place in Rosh HaAyin, we published the picture of the dish, even then it will be a queue, and it will be a hit. We received paragons in all the major food groups on Facebook, and today the dish has run in all chains. We patented it, “.
If you were wondering, the dish, which many will probably eat this summer, will cost you 32 shekels. “Today people are already making ‘pita schnitzel’ in homes, and they have also started imitating us in other restaurants,” he says. “It’s adorable and it proves the dish works. We only have a small problem with the fact that people say they invented it, when we actually invented it.”

ABBA’s sandwich in Rosh HaAyin, pita schnitzel (Photo: Yachz)

Excursions: Vacations without children

The epidemic of Corona will affect the nature of our holidays this summer as well: the fact that those who return to Israel from abroad and are not vaccinated should stay in isolation – causing more and more parents to travel abroad without their children, who have not yet been vaccinated. “Until August and the holiday season, we hardly see invitations from families with small children, who cannot be vaccinated,” says Nir Mazor, VP of marketing for the Aviation Connections group. “The holidays for this coming summer will be mainly a couple or a vacation for the guys: Some couples, some friends, some friends. “

Where are you flying to this summer?
“The destinations are closer, and stand out above all the Greek islands, where there are lots of romantic places. In addition, the hotels chosen are of a higher quality, ones that are luxuriously branded, and even noticeable closure that was not typical in the past: suites and rooms with private pool, basically everything. “That can compensate for the lost time. The vacations range from 72 hours to five days – a relatively reasonable time to leave the children with a babysitter or with grandparents.”

Style: Braids

They are seen on the runways, on social networks and on the streets, and the demand for them is also increasing in hairdressers. “Braids have been with us since ancient times, and they have returned to fashion following all kinds of festivals around the world, where it was necessary to produce hairstyles that can last a long time and do not require too much fittings,” says hair stylist Miliel Professional. “Today I already make braids everywhere. Today I make braids for brides, so much so that it has become mainstream.”

Why do women connect to braids?
“A braid is something that is very easy to learn to do. Nowadays there are customers in the hairdresser who give up a face and go out with a braid hairstyle. You can go with a braid to the sea and go out with it in the evening. There are also accessories that have entered the world of braids. “The world of braids has innumerable styles; a meticulous, sloppy braid, braids with volume or tightness.”

Braids in hair (Photo: L'Oreal Professional)Braids in hair (Photo: L’Oreal Professional)

Fashion: Pink color

“The color pink has taken on a new life today,” says stylist Liat Assyri. “It’s baby pink that appears in fancy dresses and also in the simplest t-shirt, in shoes and bags. The color fuchsia pink, which until recently was a pretty niche color that appeared in lycra sportswear, for example, now stars in tailored jackets, swimwear, skirts and tank tops. “What is done with the color pink today is bolder. There is a pink and cheerful trend in various items.”

What about those who do not easily connect to this color?
“The color pink was never a color that everyone liked, but now it seems to conquer even those who have never worn the color before. By the way, men can also see more pink items in the light shade of color this summer, and the phenomenon has grown: men wear More pink than before, and there are more items in pink to choose from. “

Pink color (Photo: Ingeimage)Pink color (Photo: Ingeimage)
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Culture: Return to Cinema

After a year and a half in which cinemas were closed, they are now enjoying a boom that is manifested in full halls. “We feel that people are returning en masse,” says Yoad Feder, director of the Lev Tel Aviv cinemas at Dizengoff Center.

“There is a very high demand for movies, for our events. People want us to extend our operating hours, which is not possible at the moment because the audience has returned to routine faster than the employees who are still in the Knesset. Still for example it is not possible to open in the mornings because there is not enough manpower. Demand is currently greater than it was before the Corona. People who have not been to the cinema for over a year – want to compensate themselves for this time. Movie tickets are selling very fast now, and there are people who arrive not during business hours and ask when they open. It’s just like a meeting between a loving couple. “

Cinema (Photo: Mark Israel Salem)Cinema (Photo: Mark Israel Salem)

Camps: baking and confectionery

If in recent years cyber camps were considered a hit, then this summer confectionery and baking camps are popping up everywhere, and the demand for them is growing. “Baking has become very popular in recent years, this is also seen on Instagram and Tiktok, and children and teenagers are exposed to it,” says Karin Azoulay, director of the Roldin Experiences and Tastes Center, which offers camps for children and teenagers at the ROLADIN SENSES workshop center in Kadima.

What do you think bounced such camps to the forefront of the stage?
“In Corona children spent a lot of time at home, parents were looking for ways to employ them, and cooking and baking occupied a very respectable place during this time. Today not only mom and dad cook or bake, but also children and teenagers. Also in the confectionery there is something very creative, and children love “Beyond that, it is known that children die for sweets. Boys and girls aged 9-14 come to our camps.”

Camps for children in Roldin (Photo: Yachz)Camps for children in Roldin (Photo: Yachz)

Network: Become a Disney character

You too have probably already encountered the new trend that is sweeping the social networks – the Voila AI app, which uses artificial intelligence to turn you into Disney or Pixar-style cartoon characters and has already climbed to the top of the download table for iPhone and Android in the United States.

“Just recently we had the trend of what I would look like when I was old, or what I would look like if I were the opposite sex, and now Disney has arrived,” says Dr. Carmel Weissman, a digital culture researcher at the Faculty of Humanities at Tel Aviv University. We have to imagine ourselves differently and present ourselves online in a different way from reality. “

Why is it so appealing?
“Our identity is not uniform, we have many voices, many dimensions, and suddenly there is technology that can give face to any such voice. It is the singer within me, it is the old voice within me, it is the male / female part within me. These are parts that exist within us, and intrigue us how they were Are expressed if they would occupy a larger part of us.The network has always been a laboratory for identity research, and that is what makes this thing so trendy.In addition, nowadays the field of animation is becoming more and more popular.We want to see almost everything static – in motion.Technology in the case It allows us to realize our imagination. “

Design: Cottagecore

The Cottagecore style, which puts simplicity and serenity at the forefront, has become especially popular these days, and what stands out in it are colors, patterns and items reminiscent of grandparents ’house. “This is a fashionable aesthetic that is described as a subculture of the Z generation, whose sons are increasingly indulging in a simple and rural life,” says Sarit Goldstein, VP of Marketing and owner of Goldstein Wallpaper Gallery. “This trend is cross-gender and can be seen in fashion, textiles. , In graphics, and of course in interior design. Her lovers appreciate nostalgia and indulge in traditional crafts such as baking, weaving and pottery. “

How will this be reflected in home design?
“In the homes of style lovers, there are quite a few items such as cloth lampshades, gobelin pillows, beautiful dishes made of porcelain, etc. To them are added brick walls, wallpaper rich in botanical patterns such as leaves and flowers, wool rugs and ropes, and of course natural wood and much more. The end product is nostalgic “Rich and emotional. Even if you do not fully connect with it, it can not really be ignored.”

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