The Wall Street Journal reported about angry comments, apparently made by Mark Zuckerberg in 2018, when the Facebook data collection scandal erupted. At that time, during an interview, Tim Cook assured that Apple would never be in the same position. The head of Facebook reportedly told his team that they “need to hurt” Apple for treating his company this way. The feud between Zuckerberg and Cook has been going on for many years.
The Wall Street Journal: Mark Zuckerberg wanted to “hurt” Apple in response to criticism of Facebook’s data collectionDaria Sidorova
According to Insider, the head of Apple expressed dissatisfaction with business models that prioritize interaction and collect user data for targeted advertising. Although he did not elaborate on the name of the company, it was a pretty obvious mockery of Facebook.
According to DW, the iOS update will make it much easier to turn off data tracking for targeted ads. This feature is already available on Apple devices, but you need to look into the settings to activate it. After the update, everyone can refuse to track data when setting up the device.
Facebook is trying to anticipate this move by asking users for prior permission. Insider says that the request will be presented in a pop-up window that informs users that accepting the terms will “receive more personalized advertising” and will help “support a business reaching customers with advertising.”
Facebook believes Apple has developed policies that benefit only the company itself. By “tracking” Apple means the process by which data passes through a third party. By definition, this applies to every app, site, and business, except for Apple, which owns the operating system.
According to Facebook, Apple has also extended special privileges to measure ads and mislead users about collecting their data. In the app’s privacy statement, the company does not indicate that it associates identifiers with account data, as it forces its competitors to do.
Apple did not immediately respond to Insider’s request for comment. In turn, Facebook said that it is not about two companies, but about the future of the free Internet.
“Apple is creating two sets of rules – one for itself and one for small businesses, app developers and consumers who are losing out.”
“Apple is trying to convince everyone that it’s about privacy, but it’s only chasing profit. We join others in pointing out this selfish and anti-competitive behavior, ”the company told Insider.
Cover photo: Jinna Sardsongvit / Shutterstock
Source: Rusbase by rb.ru.
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