Asked by the German daily Frankfurter Allgemeine zeitung, the boss of the Volkswagen Group, which includes Audi, Porsche, Skoda and Seat, made a first comment about the arrival of Apple in the automotive industry. Confident in his strengths and aware of the complexity of the market, Herbert Diess undertook a quick analysis of rumors before concluding that he had “ not afraid of apple ».
The same attitude as towards Tesla
For the leader of the world’s largest car manufacturer, the arrival of smartphone manufacturers in the industry is not a real surprise and would even be almost “logical”. Diess explains that Apple’s expertise in batteries, software and design naturally leads him to question a future in the automotive industry. On the other hand, the German leader does not forget to add that such skills are not necessarily sufficient to succeed. “The auto industry is not really like the new technology industry where you can win on a try. Apple is not going to be successful overnight ”.
Herbert Diess’ comment on the Apple Car rumors is not very surprising and in many ways is reminiscent of the attitude of mainstream car makers when Tesla entered the market. They put forward their long-standing expertise while stressing the difficulties of establishing themselves in such a structured market. The certainties displayed by the historical figures of the sector have not, however, prevented Tesla from becoming the most prominent manufacturer in the electric vehicle sector.
Source : Frankfurter Allgemeine
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