The United States has a different messaging market than the rest of the world

WhatsApp is the world’s largest messaging service with over two billion active users. In some countries, WhatsApp is even so popular that the logo can be displayed on storefronts as a contact method.

WhatsApp is used for everything and almost everyone has WhatsApp. Some people avoid Facebook-owned companies in principle, but WhatsApp is a powerful and complete holistic solution for text messaging, sharing photos, videos and files, as well as for voice calls and voicemails – where everything is end-to-end encrypted.

Facebook Messenger has around 1.3 billion users. Telegram and Signal are two other popular, albeit much smaller alternatives. In the US, however, WhatsApp is not as common and not independent messaging services in general. Simply put, this is the reason why Imessage, SMS and thus also the successor RCS are considered so important there.

Part of the explanation is that iOS is significantly larger in the US than the system is globally. IOS market share varies and is between around 50 percent and up to 60 percent in the United States. And US Iphone users primarily use Imessage to send messages, instead of a third-party service.

Every time Imessage sends messages to an Android phone, it goes instead via SMS. Imessage points this out and it is also emphasized in group conversations. Functionality disappears. Especially among teenagers, Iphones have become a kind of status symbol and those with Android phones can endure spe, precisely because it is noticeable which phone they have in Imessage.

This is a deliberate move by Apple, which has emerged in documents during lawsuits

The fact that Imessage has such a foothold in the US means that people stick to Iphones to a greater extent, because they want to be able to continue using Imessage. This is a deliberate move by Apple, which has emerged in documents during lawsuits.

On American technology blogs, it has occasionally been written in harsh terms about Android’s “messaging mess”, not least in in serie posts at The Verge. The posts have, among other things, meant that Google failed to create an alternative to Imessage, and which big and serious problem this is for Android users.

By all means, it’s true that Google’s messaging services have been a mess and a failure, with new services coming and going. But for us in Europe and in many other parts of the world, it may seem like a non-problem. A messaging solution from Google is less important when most people are already using another messaging service.

And the crowd that often sends SMS continues to shrink: not even 30 percent on Swedroid

And the crowd that often sends SMS continues to shrink: not even 30 percent on Swedroid according to the latest survey. Google eventually decided to focus on RCS and their implementation of the technology they call “Chat” (not to be confused with the company’s other “Chat”).

The Verge article about how Lockheimer wants Apple to start supporting RCS has over 400 comments and the top one reads: “To people outside the US, this situation is baffling…”. Many people just mention WhatsApp, Telegram and other messaging services and do not see the problem.

In the best of worlds, Apple had implemented RCS, something Google said it had called for. Then, in theory, everyone would have been able to communicate with each other with modern functionality through an app that comes with the phone, whether they use Iphones or Android phones. But that will not happen.

For those who already use a messaging service in their social circle, there is therefore little reason to care about RCS today. Services like WhatsApp have more comprehensive encryption and significantly more features. And “Google’s messaging messenger” is primarily a problem in the United States.


Source: Swedroid by swedroid.se.

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