the Turin icon at the top of the range

Fiat presents the New 500 “La Prima by Bocelli”, the world’s first city car equipped with JBL’s “Virtual Venues” technology for an unparalleled audio experience. That’s right, the new top-of-the-range version of the Fiat icon offers standard the exclusive JBL Premium Audio mastered by Andrea Bocelli.

It is a 320 W premium sound system of total power, with a very refined architecture and excellent performance, however simple and immediate to use for everyone, which integrates into the car without impacting the interior space or the boot. Fiat made use of the experience of the most famous living tenor in the world, Maestro Andrea Bocelliand has chosen the upcoming single by Matteo Bocelli as the soundtrack of the communication campaign.

The words of Olivier Francois

The manager, CEO of Fiat and Global CMO Stellantis, declared: “The resounding success of the New 500 La Prima, the top of the range of our electric icon, made us understand that our customer wants a premium product, which is very Italian and very iconic: in short, he researches and wants the best of Made in Italy. And it is precisely in Italy that the highest expression of art, beauty and music can be found. For this reason, together with maestro Andrea Bocelli, we have created the perfect listening experience to enhance the silence of a car. And thanks to JBL technology, enhanced by the excellent Virtual Venues system, we ensure our customers an immersive and perfectly tailored listening experience. This revolutionary premium system, therefore, completes an authentic Italian icon, proudly created in Italy for the world, capable of giving everyone the most authentic Italian spirit “.

The premium interior of Fiat Nuova 500 La Prima by Bocelli

The New 500 “La Prima by Bocelli”

The car debuts with very elegant and refined black livery, the perfect dress for a first at work, and offers the customer – as standard – the “Sanitizing Glove Box”. A new device that integrates a UV-C ray lamp into the system inside the glove compartment of the dashboard and helps sanitize the surface of your smartphone, house keys and other small objects of daily use. All the driver – as well as the passengers – has to do is deposit their belongings in the drawer, close it and activate the system (the button is located on the central console). The irradiation cycle is completed in just three minutes and, at the end, an external blue indicator and an acoustic signal warn the driver.

The Fiat 500 therefore presents itself on the market in this one new top of the range version and, for the occasion, he wears many “jewels” of design and technology: the Fiat Monogram convertible top, the infotainment system with 10.25 “high definition touchscreen display, full LED headlights, 17” wheels diamonds, the dedicated “La Prima” badge. The interior is also premium, the seats are ice beige with Fiat signature and the braided dashboard.

Latest generation technology

The new version of the Fiat 500 is characterized by cutting-edge technology, offering the driver a range of 320 km (certified by the WLTP homologation cycle), which reaches 460 km if used in city traffic. Let’s not forget that the New 500 La Prima by Bocelli is also the first city car equipped with assisted driving level 2. The car can be ordered in three different configurations: convertible, sedan and 3 + 1 (the version with the “hidden door”). The manufacturer has chosen six colors for the bodywork: Onyx Black, Rose Gold, Ice White, Mineral Gray, Ocean Green and Celestial Blue.

Fiat presents the new 500 in a premium version by Bocelli

JBL audio system and elegant livery: the New 500 La Prima by Bocelli

Source: Virgilio Motori by

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