Each year Adobe Stock brings together a wealth of sources, consumer signals, and the deep expertise of the Adobe Stock creative team to publish its annual trend forecast. This year it incorporates a new one: audio.
For creatives, the changes brought about by the COVID-19 pandemic have had a major impact on the way they work and present new concepts and aesthetic visions. The ‘refugees’ at home face unemployment and deterioration of social life. Many are trying to find trends and unique visual stimuli at a time when the search for inspiration became very difficult.
These trends represent creators’ responses to social change and provide sources of strength, hope and optimism in a collective context not only to make sense of our world, but to navigate through it“Brenda Milis – Adobe’s director of creative information – said in a statement. “Creatives can learn insights to stay ahead of the curve, confidently plan or pivot their upcoming projects and campaigns, and evolve their creative brand to improve visual appeal throughout 2021.”
Each year Adobe Stock brings together a wealth of sources, consumer signals, and the deep expertise of the Adobe Stock creative team to publish your annual trend forecast. Last year, they expanded their photography, illustration and vector forecast to include motion graphics, graphic design, 3D renderings, and immersive experiences. This year, they expand their reach again, introducing their first line of audio trends. This is what is coming:
1. Visual trends
– Community of solidarity
The desire to hold on to the core values we share becomes ever more urgent in a time of confusion and change. This trend really speaks to the depth of what many of the citizens are feeling and how they are currently living. No trend emerges from a vacuum, and with changes in society, the interests of consumers and viewers change.
The growing appreciation of collective action, the power of active volunteering and mutual aid took on a new definition and urgency in 2020, as many incidents of high-profile police brutality sparked passionate protests, the ‘Black Lives Matter’ and the racial justice movement in general made headlines, and the coronavirus pandemic shaken our confidence in the systems we rely on. In the face of injustice, fear and widespread economic insecurity, many have responded by reaching out to their neighbors, engaging directly in their communities, and looking for ways to directly create positive change.
– Color vigorizante
The power of color is nothing new, but it is exactly what we need right now. Bright and more saturated colors have the positive psychological effect of making us feel more awake and alive, lifting our spirits when we are depressed and giving us a shot of much needed energy. The animated specters add a dose of optimism, while the primary paddles feel approachable and friendly.
Color will always communicate joy, and through its simplicity, it can appeal to everyone of any age. Especially during difficult times, people need to laugh, find relief and lift their spirits. This trend delivers all of this, with a deeply personal, positive, and occasionally political message.
– Comfort zone
For millennials in particular, home has moved from a place where we sleep at night to the center of our family and social lives. With the public health and safety restrictions brought about by the pandemic, the year 2020 experienced a great boom and this trend enveloped us all. In 2021, we will see much more of this visual trend through all kinds of campaigns and creative visuals and we will call it the Comfort Zone.
Millennials already lived and entertained themselves more at home than previous generations. Combining stagnant wages and improved technology with ever-increasing ease of access, we can save money and do more things at home than ever– Stream movies and TV shows, access music and games, find and order almost anything we want on the Internet and delivery apps, 24 hours a day, 7 days a week.
– A breath of fresh air
Locked indoors for much of 2020, we dream of idyllic freedom found outdoors. Not even a pandemic can crush modern travel ambition, but it changed the way we were able to approach it: more people changed their plans to stay closer to home, exploring their local parks, spending time in their backyards if they were lucky enough to have them, and generally cultivating a closer relationship with nature. During the quarantine, the need for immersion in nature and the great outdoors to help create balance in lives became a high priority.
Another facet of this trend has been a renewed respect for indoor plant care and outdoor gardening. People in cities have driven strong demand for green plants, turning wispy air plants and plump succulents into must-have home decor accessories. This also reflects the desire to connect with nature and to feel the satisfaction of working with our hands and helping something grow.
2. Design trends
– Austere Romanticism
Pastoral dreams meet a theatricality contained in the ‘Austere Romanticism’. Partly in response to the pandemic (similar to the ‘Breath of Fresh Air’ visual trend), these designs offer a Victorian take on the beauty of nature with a minimal, modern twist.
– Vintage vaporwave
A visual love letter directed to the internet from the 90s, Vintage Vaporwave mixes pop art and graphics stickersBright, pastel colors combined with neutral tones and lo-fi design elements. Checkers and grids, random mosaics of pattern elements, and cheeky cartoons keep these designs full of movement.
– Back to Bauhaus
Bauhaus design provides an inspiration for an updated return of form and crafts, with balanced designs and graphics that create powerful and direct messages. This trend includes a return to basics with clean, geometric shapes, strong yet harmonious elements, and vibrant primary colors.
With the roots of design in the psychedelic 70s and the Art Nouveau movement, Psych Out’s design trend is funky, fleeting, and sassy. Expansive shapes, curvy shapes and typefaces, and dreamy illustrations are updated with iridescent gradients and unexpectedly earthy color palettes.
3. Motion trends
– Hand to hand
As COVID-19 challenged the world and drove budget cuts and shoot cancellations, many brands responded by embracing a long-standing video trend: true user-generated content (UGC), and the “do it yourself” aspect. same ”of the content created at the time. The hand-rolled material and aesthetics of the UGC have been dominant in every industry and we will see it everywhere in 2021.
– Interchangeable media
Interchangeable Media, the ability to add interchangeable images and video to motion graphics, has dramatically lowered the barrier to entry for creating complex motion pieces. Video editors, social media creators and information workers are now creating professional-quality videos by embedding photos and videos in motion templates to increase the value of production, communication, and make videos pay. lifetime.
– Transformative transitions
For more effective communication and attention, creators are incorporating seamless transitions and graphic elements into videos to bring their stories to life. Color transitions powerfully draw the eye from scene to scene or reveal titles and logos within a commercial. Although the use of animated transitions and overlays is not new, the new incarnations and popularity of these techniques is remarkable.
Gradients have jumped from the pages of graphic designers to the screens of video editors. Vibrant color mixes can grab attention while offering a calming presence in times of instability. Smooth, multi-colored gradients are growing in popularity in big brand campaigns, identity design, and more.
4. Audio trends
– Global Rhythms
Nowadays, viewers expect diversity and inclusion in images and music from your videos. In response, video editors and producers are actively seeking audio tracks to help create a global, modern feel for their branded content.
– Music for podcasts
With hundreds of thousands of podcasts available and millions of people listening to podcasts in the United States alone, podcasting has definitely become commonplace. Video publishers, producers, and advertisers are all on the hunt for music to create stories and podcast ads.
– Electronic spectrum
Electronic productions are clean and contemporary, with a wide variety of subgenres to suit any need. We are hearing electronic sounds everywhere, with explosive growth in online video and social media, and a rise in popularity around sub-genres such as Future Bass, Electrofunk, and Synthwave.
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